The common figure showcases Sheeran in his pink-suited, fanged alter ego. An uncanny likeness to Sheeran’s music video character, it’s a testament to the creativity and individuality he brought to the table with “Bad Habits.” This new single has an unexpected, synth-heavy sound reminiscent of the atmospheric 80s dance-pop genre. They’re tangible pieces of Ed Sheeran’s artistic evolution, each one echoing the fearless creativity that made “Bad Habits” a musical departure to remember. Collect them, display them, and let the spirit of “Bad Habits” live on in your space. It’s an audacious blend that’s left audiences divided. However, isn’t it refreshing to see artists stepping outside their comfort zones?

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Why are these brilliant collectables called ‘Pop! figures’? Well, the answer to that question that was definitely asked by no one, ever, is obviously because the brand wanted to set itself up to immortalise the figures of pop. And, also, to give us an awesome way of making the Ed Sheeran Pop! figure a double entendre! The house beat pulses underneath while his lyrics take a turn for the confessional, exploring the shadowy side of hedonism. The allusions to The Weeknd’s “After Hours” are clear, a nod that highlights Sheeran’s foray into a more clubby, late-night atmosphere. This version twinkles with a sprinkle of pizazz, adding a touch of playful glamour. It’s a sparkling homage to the song’s nightlife vibe, bringing a dash of sparkle to your Pop! collection. This change of mind return policy is in addition to, and does not affect your rights under the Australian Consumer Law including any rights you may have in respect of faulty items.

The music video ties in with this new direction – vampire-esque escapades, smiley face balloons, and a bit of a Suicide Squad vibe. Sheeran, best known for his charming, acoustic ballads, has taken a detour from his signature style with “Bad Habits”– and boy, has it created a buzz! Experimentation is the spice of life, and Sheeran’s certainly embracing it. This figure is a must-have for any Sheeran fan, capturing a transformative moment in his musical journey.