The color blue has a range of physical and emotional effects on humans, including making us feel at ease while paradoxically being linked to feelings of sadness. Research has shown blue enhances productivity and lowers blood pressure. What aspects about your brand can you express by using a blue color palette, which popular brands today use blue and how can you create your own cohesive blue color palette? Explore all things blue before you get started on your next Venngage design project. Aside from the scientific links between blue and its effects on people, the fact is that blue is the most popular color in the world, according to a YouGov survey. In all 10 of the countries surveyed, blue was cited as the favored color by the biggest percentage of people. Keep in mind that when adding blue to your web projects, you should always use color calibration software to convey the colors as clearly as possible. Also, when discussing the popularity of blue, it’s worth noting that certain shades of blue, such as shades of teal, have gained increasing popularity in recent years. Your brand color palette should be grounded by one or two (at most) main colors and between two and four colors that contrast or complement the main shade. So most brands’ color palettes should have between two and six colors. In summary: Appeal to the masses by creating a brand identity using their favorite color, blue Explore the tropical side of blue with this palette that pairs a range of blue hues with two warm yellow/orange tones. A color scheme like this is ideal for brands that have a youthful vibe.

Dark, bold blues are popular in contemporary colour schemes, while pastel blues are very common in vintage décor. Light blues are also a favourite in coastal, French country and Hamptons styles, due to its unassuming elegance. The master of disguise, blue can clearly do it all. This earthy color palette offers green-leaning blues and two high-contrast red and orange shades that inject energy into the proceedings. Brands with an organic-but-serious personality would be ideal candidates for this blue color palette. Generally, colour schemes involving blue tend to take a cooler colour palette. Blue is commonly offset with white, green, grey and purple design elements. This creates a uniform atmosphere of tranquility that can be incredibly beautiful. Colour schemes like this are popular in contemporary design, which likes to include harsher colours and materials like steel to achieve an industrial chic. However, cool tones are not the only options for a blue colour scheme. Antony Costa, Tor Erik Hermansen, Lee Ryan, Simon Webbe, Duncan James, DJ Wonder, Hallgeir Rustan, Mikkel SE

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British album certifications – Blue – Best of Blue". British Phonographic Industry . Retrieved 25 July 2012.

Aqua has a lot of potential within colour schemes as it is slightly in between blue and green. This means that it matches well with warm browns, cream, light greens, and even rustic yellows. Curtain Falls" — The debut single, released in November 2004. The single peaked at No. 4 on the UK Singles Chart, No. 3 on the Australian Top 40, at No. 1 in New Zealand and No. 5 in Ireland. The song has received a Silver sales status certification for sales of over 200,000 copies in the UK. It was the only song from the album released as a official single in the UK. Blue is the colour of creativity. It is a popular choice in workplaces and schools because it has a calming effect that promotes concentration. Styling your home with a blue colour scheme can help to bring a sense of peace and settlement into your everyday life. The subdued and deep appearance of all shades of blue creates a soothing environment which preps the mind for new inspiration.This color scheme calls to mind the dry, warm tones of the American Southwest while adding a splash of blue to cool things down. For buttoned-down corporate uses, pair the blue and lemon or bring a primary color vibe by matching blue with red. If you’re ever in doubt about which big-box hardware store you’re standing in, if you see blue anywhere, it’s definitely Lowe’s (and not Home Depot).Lowe’s has just two shades of blue approved as part of the chain’s primary color palette.