text": "Use 1-3 times per week. Lather shampoo into hair, leave in for 2 min. Rinse. Apply Conditioner, leave in for up to 5 min. Rinse. For more intense results, gradually increase leave-in time & frequency."} The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor. The score takes into account 14 environmental impact factors all along the product's life cycle. L'Oréal Paris is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of USL'Oréal Paris Products compared to other L’Oreal Groupe products in the same category around the world in 2020. url" : "https://www.lorealparisusa.com/beauty-magazine/hair-care/color-treated-hair/purple-shampoo-on-blonde-hair",

url" : "https://www.lorealparisusa.com/beauty-magazine/hair-care/color-treated-hair/can-you-use-purple-shampoo-every-day", url" : "https://www.lorealparisusa.com/beauty-magazine/hair-care/color-treated-hair/purple-shampoo-on-red-hair", Use 1-3 times per week. Lather shampoo into hair, leave in for 2 min. Rinse. Apply Conditioner, leave in for up to 5 min. Rinse. For more intense results, gradually increase leave-in time & frequency.or more suppliers used in the making of this product are part of the L’Oreal Solidarity Sourcing Program. Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices. id": "https://www.lorealparisusa.com/hair-care-hair-style/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo", Discover our evaluation methodology and all that we are implementing to reduce our impacts together. LEARN MORE

Water index including water quality + water scarcity (m3) - "conditioner & mask" category average = 8.8text": "The EverPure Purple system is for all blonde, highlighted brunette, silver, and gray hair colors."} url" : "https://www.lorealparisusa.com/beauty-magazine/hair-care/color-treated-hair/purple-shampoo-on-brown-hair", COLOR PROTECTION + NEUTRALIZE BRASSY YELLOW AND ORANGE TONES: You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula**. Use 2-3 times a week. The ingredients and components of this product are sourced from suppliers committed to respect the fundamental principles of the UN on labor standards. text": "Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair."}