Since we launched in 2010 a lot has changed in the business but our core values and purpose remain the same. Our vision is clear – to empower, inspire and entertain kids while reassuring and making life easier for parents. Since the early days round a kitchen table, we have kept true to this vision and it defines our product development, international expansion and even our hiring policy. Without putting kids and their parents at the heart of our business we wouldn’t be where we are today. It’s a key factor in our success.

Focused on finding and incorporating the finest and freshest of ingredients that reflect the culture and diversity of the Asian continents countries, It is an entirely unique proposition and there is no other product out there like it. With the dual appeal and a product which covers three uses school, travel and every day use we could be a leading global brand. Served in our signature sharing style, whether you opt for a selection of our classic YUU Kitchen signatures, iconic Manga bao buns, No matter the occasion, personal or professional, our open plan space with front row views of our chefs in the Kitchen,We also really loved the information sheet that came with the bag, full of helpful tips on how to get the most out of it and where to stash your various bits and bobs. One of the things I love about having nieces that are a few years older that Rhys is that I get to hear about the latest trends that he’s not quite old enough to be aware of yet. The most recent thing that my oldest niece has introduced me to is YUU. Need a Business Loan? Crowdfund Insider Webinar to Discuss Raising Debt Capital Crowdfunding Using Reg CF and Reg A+ I was particularly impressed with the little whistle that has been incorporated into the clip on the chest strap and I told Jadyn about the importance of this – great for a call for help especially in these days. There is also a matching pencil case in the bag, that you can clip into place so it never gets lost under the rest of your things. We all thought this was a really nice touch, although my niece did find that it was just a little bit on the small side and she has to wiggle her pencils to get them in and out.

During the 7 weeks that followed, we sold out of our first container load. We brought out a second line to our range a year later due to customer demand, and expanded into Australia in our third year. The flap zips around three sides, and folds out to create a desktop to work on… this is where the travel ideas really start to work. The ‘flap’ contains a rigid piece of plastic which you can leave in the bag to work on, or slide out to use on your lap in the car. What was key for us was to stay focused and positive. Everything is possible if you plan, research and execute with passion and confidence. Being friends as well as business partners and mumrepreneurs could have given us further challenges, but we have been able to balance and manage both successfully. So, if you’re in the car, you can secure the bag to the seat in front of you with the bag’s chest straps and then use the drop down part of the bag to play snakes and ladders on, or do some writing or drawing.To be focused, and not to panic. don’t worry about making mistakes, as these are the times during which you grow the most as an entrepreneur. We only sold online for the first six years in the UK, Scandinavia, Mexico and Australia. In the last year weve been expanding into retail and into other international territories.

All you have to do to enter is follow this blog and let me know you are doing so and then just tell me about the best bag you ever had.Easy peesy. The ‘desk card’, in case you’re wondering, is a sturdy piece of card that fits into the drop down part of the bag to create a nice, stable desk-like surface. YUUbags are perfect for every occasion from travelling in the car or plane, to the perfect school bag and from sleepovers to keeping the kids amused when dining out, kids will want their YUUbag with them. Speaking of the chest straps, they’re a really great addition to the bag as they help with keeping the weight of the bag evenly distributed. They also have a little whistle built in to them, which is great fun for children, and actually a good way to make sure the bag is being worn at the right height. It's NOT of the bags you can colour in with felt tips but it MAY have a a bit where you can draw on the side with a magnet type scribble bag!

In 2012 we took YUU into the Dragons’ Den. It was this proven sales success that helped us emerge victorious with offers of investment from all five dragons. Reg A+ Experts: Sally Outlaw of Worthy and Etan Butler of Dalmore Group to Discuss Raising Money Online