In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are: Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing colour, moisture retention, and shine. Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.

The innovative ingredient that makes Virtue products the ultimate hair saviours is Alpha Keratin 60ku. Discovered by This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein set to transform the hair care world (one strand at a time). Discovered by Dr. Luke Burnett, a retired US army colonel using keratin to heal wounds and regrow tissue, Alpha Keratin 60ku is ethically sourced from human hair, so our bodies recognise it instantly and use it as if it were our own. Binding directly to areas of damage and filling them ( withoutweighing strands down) this incredible range promises unrivalled hair repair available nowhere else on the market. Make-up and skincare services, BrowBar benefit, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Best moisturizing shampoo I’ve ever tried This stuff somehow cleans my scalp & hair thoroughly AND moisturizes/smooths/repairs AND doesn’t weigh down my roots, which I thought was impossible until now. Mind you I only use Recovery Shampoo on shampoo days where my scalp feels dry (versus Full Shampoo on oily scalp days), but oh my goodness it’s so good. If your scalp is always dry, this will be your HG. Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

Certain items considered to be hazardous materials including aerosols and alcohol-based products (i.e. pressurized cans, hair spray, mousses, nail polish, perfume, etc...) are required by the U.S. Department of Transportation to be shipped by ground only. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair. All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that’s clinically proven to transform hair in as little as five washes.