The campaign is running nationwide for six months and spans across TV, outdoor advertising, social and radio.

By utilising Watson, IBM’s AI platform, Wimbledon has shown a willingness to embrace the future while staying true to its traditions and developing new and innovative approaches to fan engagement in a digital world,” adds Mr Wiacek. As the oldest tennis tournament in the world and the scene of sporting greats like Roger Federer and Serena Williams, SW19 provides an ideal platform for the Wimbledon 2019 sponsors.Robinsons, the No.1 GB 1 squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of the The Championships for the 83 rd consecutive year.

Since 2014, Stella Artois has supplied its distinct, crisp and slightly bitter-to-taste drink to tennis enthusiasts.The commercial shows an extremely long straw extending from the mouth of a girl stood in a city park, all the way out to the countryside, where it pierces through an apple, then a strawberry, before finally dipping into a freshwater stream.

It began its 84-year relationship with The Championships in 1935, with the invention of the lemon barley water recipe that was provided to all players.

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This explains the long-term associations for brands such as Stella Artois – which has positioned itself as a brand with heritage – Lanson Champagne, Jaguar and Pimm’s. It doesn’t hurt if those brands are quintessentially British either.” Paul Graham, GB managing director at Britvic, said: “With consumers increasingly seeking great tasting no and low sugar options, it is great to see how Pepsi MAX is successfully taking advantage of that trend, through new flavour innovations and campaigns.” Trystan Farnworth, commercial director, convenience & impulse at Britvic, said: “Refresh’d has been incredibly well received since its launch last year, offering consumers a tasty way to refresh. Our annual Soft Drinks Review which launched in March, highlighted health as a defining trend in 2017, with customers turning to low sugar drinks like Refresh’d to stay refreshed. At The Championships, the bank invites fans waiting in the queue for entry into the grounds to play a tennis match on court 20 for a chance to win prizes, while HSBC customers can enjoy free strawberries and cream at its customer booth. It is very exciting to be able to continue to be a part of the Wimbledon story and we have ambitious plans to build on its success.

How else to explain the concept of single-use, well, anything? Single-use coffee cups, plastic bags, Tindr dates? And then perhaps the most egregious thing the human race ever invented – far worse than nuclear weapons, Nando’s or even Philip Schofield – the straw. Italy’s premier coffee brand will serve hot drinks to spectators in the AELTC’s grounds as one of the Wimbledon 2019 sponsors. Have you heard about this thing called plastic? Well apparently there’s more of the stuff choking up rivers, seabeds and the digestive tracts of birds that there is shit spewing from the mouth of Jacob Rees-Mogg. And that’s a lot. Seriously. Have you heard the twat? He look like a Staedtler 2B pencil in a suit and sounds like he should be instructing a class of Fauntleroys on their Catullus prep.This summer Robinsons is introducing new Refresh’d to help the nation quench their thirst whilst on the go. A mix of spring water and real fruit, Robinsons Refresh’d contains 100% naturally sourced ingredients, for those looking for a new and enjoyable way to stay refreshed. It is sold in all nine bars and marquees in the grounds and, outside tennis, its wine can be found in more than 120 countries. A nationwide sampling campaign sees over 190,000 bottles of Refresh’d distributed in 10 cities across the country. Once activated, the optional tool automatically applies discounts based off basket value thresholds and buy one get one free offers.