I really liked the look of this,i stripped my hair back to its natural colour light brown but when applied and left for the required time it took ages to wash out and my hair was more black than plum,so this isnt for me. Make sure you wear your protective gloves to prevent stains and apply your Plum dye evenly to your hair. I adored my hair colour, it was so vibrant and shiny and Directions is a conditioning treatment so my hair felt softer than ever.

We applied the dye straight onto my natural hair colour as my hair was already pretty light and my mom wanted me to avoid bleaching it at all costs. Looking back on old photos bought back the urge to dye it again so summer 2014 my mom agreed once again to let me dye my hair purple and we purchased the same dye; but this time applied it to the under layers of my hair so it poked through the top layer of blonde. Like most other fourteen year old emo kids at the time my life revolved around wearing as much black as i could, so being a natural blonde, it had always been in the back of my mind that my hair would look ‘way cooler’ if i dyed it black. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! Additionally, you can mix Directions shades with each other allowing you to create your perfect colour with ease!You can follow all of this information on parcels journey through the tracking information provided. Except maybe Atlantic Blue xD) It didn't stain HALF as much as the others, and it went a beautiful violet colour. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.

This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process. We have created a super helpful page with all the dos and don'ts, tips and advice to help ensure you get the best results from your colour. The colour I wanted to achieve was the colour Katy Perry had it when it was purple; which I knew was impossible to do without mixing dyes. The results will vary depending on your hair colour, hair type, the process and products used before dying. This dye is designed to not only keep hair looking colourful and vibrant, but to also keep hair in top condition.Directions plum is much darker than the other purples in the range, this makes it one of the best choices for use on unbleached hair. The blue was equally as beautiful in my hair, very shiny and it maintained the health of my hair very well as it was very conditioning; however it was equally as quick to fade. To keep the La Riche Directions color vibrant for longer, it is best to wash the hair with the La Riche Directions Color Protecting Shampoo and the La Riche Directions Color Protecting Conditioner . Before you use La Riche Plum Purple hair dye make sure to read the instructions and perform a patch test.

This sumptuous plum shade creates a vibrant deep purple colour on bleached hair, but can also be used to dye unbleached hair to a slightly subtler dark purple.

The results will vary depending on your hair colour, hair type, the process and the products used before dying. I would probably have still used this dye, but i would have looked into how to pre-treat my hair first to ensure that i didn’t end up staining my hair colour.

It did take ages for it to wash out and was still running a little pink before I just towelled and dried. So to get my purple hair, I decided to use my most trusted un natural semi permanent dye – La Riche Directions. I loved my hair with the purple underneath but as all those in the UK will know, our summer holiday is much longer than our Christmas break, so that summer my mom became my own personal hairdresser, topping up the colour in my hair every two weeks because i was adamant i did not want it to fade too early in the summer.The very day i finished my last exam i headed to the town and purchased several pots of my favorite La Riche Directions Plum and this time, took the plunge and dyed all of hair (again straight onto my natural blonde). At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way. This magnificent colour is made using La Riche's conditioning formula to help keep your hair healthy.