PROVOKE Cool It Blue Toning Sulphate-Free Shampoo and Conditioner Duo Pack 200 ml, No Red and Orange Brassy Tones for Brunettes, Warm Blondes, Highlighted and Balayage Hair

£9.995
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PROVOKE Cool It Blue Toning Sulphate-Free Shampoo and Conditioner Duo Pack 200 ml, No Red and Orange Brassy Tones for Brunettes, Warm Blondes, Highlighted and Balayage Hair

PROVOKE Cool It Blue Toning Sulphate-Free Shampoo and Conditioner Duo Pack 200 ml, No Red and Orange Brassy Tones for Brunettes, Warm Blondes, Highlighted and Balayage Hair

RRP: £19.99
Price: £9.995
£9.995 FREE Shipping

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You have protein in your diet, but did you know you also have it in your hair? Our PRO:VOKE Touch Of Silver Intensive Conditioner contains a restorative protein called keratin, and here’s how it works to get your hair looking its very best. First application I found it very drying, as I was applying the shampoo it felt like it was stripping it, my hair felt extremely dry but I think this is becausing it was doing its job and let’s face it it was getting through months of hair colour! For highlighted and blonde hair, the results of using a blue pigment may be different and, potentially, less appealing. It is not recommended for golden or yellow-based blondes because blue shampoo can add a green tint to the hair. Remember, when yellow and blue mix, it creates a green color – a hair color mistake that is very difficult to correct. Thus, when your hair is highlighted to yellow, you should be very careful with blue toners and blue shampoos.

Shelly Aguirreof Chicago'sMaxine Salonis a professional stylist with 12 years of experience teaching at salons and tradeshows. Blue vs. Purple: There are lots of blue and purple shampoos on the market. And while they achieve roughly the same outcome, blue is generally intended for brunettes, and purple is for blondes. However, some blue washes lean more toward indigo (and sometimes violet) than classic blue. Boasting a blend of "blue-violet pigments," Matrix Total Results Brass Off Color Depositing Blue Shampoo contains a bit of both. In any case, you can pretty much count on a reduction in brassiness and an overall cooler-toned finish. Results – it worked. I would only use once a week maybe once a fortnight, depending on the condition of your hair as it was a little drying. You certainly couldn’t use it every time because of this. I consulted with my hairdresser before using and she said it looked and read as though it would be useful to my coloured hair. This is super important in summer months where UV protection is a must to protect your hair from sun exposure, or if you frequently use heat styling tools. Keratin will help keep your healthy shine and you’ll see fewer split ends forming, so you can say goodbye to frizz! The secret’s out! Our purple shampoos aren’t just for blondes. Get the lowdown on using our Touch Of Silver products to make your brunette look amazing too.While fair-haired folks often deal with a yellowing effect, brunettes often see an orangey hue. Blue shampoos are one way to combat this—they neutralize the coppery color by adding a cool-toned finish. Just bear in mind that "blue" is somewhat subjective. So while you'll find plenty of undeniably cobalt options, many lean toward indigo and even violet. It’s vegan friendly which is great and silicone free. It says that it has a ‘sulfate free system’ but I am interested to know if that means that the product itself is sulfate free. The word ‘system’ to me implies that it may not be so they need to word it differently? I’m unsure what this means. How? Well, over time, lightened sections of brunette hair can turn brassy and the colour fades. This can occur especially in balayage or ombre hair, or if the hair has been dyed multiple times before. The hair can often become dry and damaged and reveal the underlying pigments which are warmer and more yellow/orange in hue. Of course, some people will like this tone, however, if you don’t, purple shampoo on brunette hair can be your saviour to take out any unwanted warm tones in your hair. As keratin is a protective protein it can help to strengthen your hair and make it look shinier and healthier. Keratin forms a protective barrier around your hair, restoring the cuticle and helping it to retain moisture – reducing dry damage and boosting shine.

Apply blue shampoo to wet hair in the shower. Lather it around, focusing on the color-treated sections, and allow it to sit for three to five minutes. Then rinse it out and use a conditioner like you normally would. Some blue shampoos call for using gloves to avoid getting the color on your skin, but most will wash clean from your hands when you rinse your hair.

Who Should Use Blue Shampoo?

Overall, our favorite blue shampoo is Matrix Total Results Brass Off Color Depositing Blue Shampoo. We love that it's formulated specifically for lightened brunette hair and that the sulfate-free blend uses blue-violet pigments to provide a brilliant cool-toned finish with no brassiness in sight. Having said that, Not Your Mother's Triple Threat Brunette Blue Treatment Shampoo is an excellent choice for those on a budget but still want to tweak the orange out of their warm brown highlights. Keratin is found naturally in your body. However, it can be easily destroyed by heat, chemicals, and pollution. Lots of people choose to replenish this with keratin-based hair products and treatments to make sure the health and appearance of their hair is the best it can be. Next, smooth over a generous amount of the Touch Of Silver Intensive Conditioner – ideal for use after the Brightening Shampoo to regain hair health and balance. Leaving this on your hair for 3 to 10 minutes will nourish hair and intensively target dry and damaged strands. It has a rich and luxurious formula which improves your hairs condition after just one use. Theresa Holland has been contributing to Byrdie since 2020, covering wellness, makeup, skincare, and haircare. For this story, she interviewed two stylists for product recommendations and insight into the science of color-depositing hair washes. Having tried a handful of blue/purple shampoos in the past, she's particularly fond of Fanola and Kevin Murphy. You can read more stories by Theresa on MyDomaine and The Spruce.

Frequency of Use: Most blue shampoos are intended to be used two or three times a week, which is the case with Not Your Mother's Triple Threat Brunette Blue Treatment Shampoo, though weekly use is often plenty. Be sure to read the directions carefully to avoid overusing it, as the blue pigments could leave your hair with a purple tint. "Sometimes purple or blue toning shampoos can over-tone and cause the hair to look dingy," adds celebrity hair colorist Guy Tang. Keratin is a fibrous protein which makes up the main structure of your hair, skin and nails. It accounts for 65% – 95% of your hair, protecting the cuticle and interior structure of the strand’s cortex and repairing any damage that occurs. Made specifically for lightened brunette hair, this sulfate-free shampoo deposits blue-violet pigments to reduce brassiness and counteract unwanted warm tones.

Brunette Enhancing

In fact, it can improve the overall quality of your hair by filling gaps that come with prolonged hair damage. Different hair types have different levels of naturally occurring keratin. Curly or frizzy hair will have less keratin than naturally straight tresses, as will chemically treated hair (if it’s been dyed or permed). These types will see the biggest benefits of a keratin hair treatment.

I noticed a difference in the colour after about the third wash, the light hair had begun to darken and blend in with the rest of my hair.If your hair is highlighted to a pale yellow or almost white blonde, a blue shampoo can give it a slight blue tint. Thus, when you seek an icy blonde color, it is key to use a silver blue toner instead of a blue one. It will neutralize the underlying red and orange pigments in your hair and enhance the icy tones. Blue Shampoo vs Purple Shampoo



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