Ever since I was little, I've been obsessed with shoes. It's not unusual for me to have more than 100 pairs in my closet at any given time. My girlfriend always teases me about it, but she secretly loves when I buy her new heels! In 2016, things came to a head when K-Swiss announced that they were shutting down Supra’s operations. The brand was relaunched under the ownership of Authentic Brands Group, but it has struggled to regain its former popularity. However, Supra’s success was short-lived. The company was sold by its parent company in 2012 and has since been overshadowed by flashier footwear companies like Vans and Adidas. The Vaider is a stylishly designed high top upper on a vulcanized sole that supplies excellent traction and board feel. A padded collar and tongue lining provide superior comfort.

There are a few possible reasons for Supra’s decline. First, the brand was never able to gain a foothold in the basketball market. While Supra’s skate shoes were popular, the company never released a signature basketball shoe. SPARTOO.COM is registered with the CNIL (French National Commission on Informatics and Liberty), under the number: 1182432. But in recent years, Supra has all but disappeared from the hype cycle. The brand was sold by its parent company in 2012 and has since been overshadowed by flashier footwear companies like Vans and Adidas. However, 2012 marked a turning point for the company. That year, Supra was sold by its parent company, One Industries, to the footwear conglomerate K-Swiss. Second, Supra was hurt by the recession. The economic downturn of the late 2000s led to a decrease in consumer spending, and many shoppers turned to cheaper brands like Vans and Converse.I'm Jiskcosn author of ShoeSelector.com. You can find me on the Internet, sharing information about Shoes & Boots that will help you make decisions about your footwear needs. I love writing about my favorite shoes! In the early 2000s, Supra was one of the most popular shoe brands among skateboarders and hip-hop artists. The company’s signature style, a mix of California cool and street-savvy attitude made its shoes some of the most coveted sneakers around. Birge has big plans for the brand, and has said that he wants to make Supra “the cool shoe company again.” Only time will tell if Birge can recapture Supra’s former glory, but the brand is definitely worth watching in the coming years. Thanks for reading!

With Supra, AC wanted to create a line of shoes that would appeal to both skateboarders and non-skaters alike. The brand’s first shoe, the Supra Vaider, was a high-top sneaker with a chunky sole and velcro straps. Under K-Swiss’s ownership, Supra began to lose its identity. The brand was no longer run by skateboarders, and its shoes became less and less popular among the skate community.