Shadowboxes are small, box-like, and most often used to display petite, detailed items, like jewelry, shoes, or makeup. They’re usually only big enough for one or two people to look at at once. Corner window displays Knowing exactly who you want to attract into your store can help a retailer target its creative specifically to that buyer. It’s definitely not high fashion, but Alice + Olivia knows its [customers]. This window display makes them think of childhood. Joline Mujica, WindowsWear The prominence of the color orange ties in well with the brand’s signature color. In fact, WindowsWear was so impressed with this display that it named it Best Orange Window of 2017. What you should steal Unique, engaging storefront displays are memorable. And while some customers might be unable to pop in right away, they can return if they remember your store. 7. Find your lighting

Typically, you’ll want to place larger, darker items near the bottom, and items that are lighter and more colorful at the top. This arrangement will prevent your display from looking top heavy. Similarly, if you place all the large items to one side and all the small ones on the side, you’ve got an unbalanced window display. Imagine you’re balancing items on a scale, which means doing things like balancing a large item on one side with lots of smaller items on the other. You would never see fast fashion in a Bergdorf window. It’s not their customer,” says Mujica. “No one has done anything like this before or since. It took everyone’s breath away.” What you should steal The “Fendi-ing machine” concept appeared in its stores around the world. The result? Photos were widely shared by fashion bloggers, and it helped the luxury brand appeal to a younger demographic. What you should stealLocal businesses tell you what’s happening nearby, while online platforms show what’s trendy in your industry. No one does a window better than Tiffany,” says Mujica. “They are true storytellers, and their windows literally dazzle.” According to a study in the Journal of Consumer Research, people are more likely to spend more when they’re feeling nostalgic. To tie in the product with the display, the clothes were carefully curated to match the color grading of the boxes behind. Tiffany & Co. has been famous for its window displays ever since the brand was immortalized in the film Breakfast at Tiffany’s. So iconic is the retailer’s window that several people have chosen the location to pop the question. Source By combining nostalgia with bright colors, the Alice + Olivia window invokes a positive emotional experience for buyers. The overall effect is poppy, fresh, and fun. What you should steal

Known for its elaborate window displays, Saks’ collaboration with French design collective Vetements did a complete about-turn by featuring nothing but a pile of old clothes. Source Themes have included under the sea, typography, and an entire window dedicated to a single children’s book. Each theme is the brainchild of “craftician” Kalpna Patel, who creates much of her work using simply paper and glue. Window displays can help your store boost foot traffic and brand awareness, highlight products and promotions, and differentiate itself from the competition. Increase foot traffic and brand awareness With all the window display ideas available for you to use as inspiration, it’s easy to get carried away and create an overly complicated display. However, too much clutter is likely to repel and overwhelm potential passersby, rather than draw their attention. Don’t try to do too much or you’ll just end up with a busy, unfocused display.

How to make your retail window displays pop

Toronto apothecary Leaves of Trees unveiled a window display featuring oversized tubes of its skin care products suspended upside down, with cascades of dried roses, grapefruit, and lavender “pouring” out. Source Depending on the design of your store window display, you may need other materials to complete your project. However, these tools will keep the ball rolling and can serve as a skeletal shopping list to start your display design. 2. Start with a story based on a theme Which store do you think attracts more customers? Most likely Store A. Making an effort with your window displays will help you stand out from the local competition. Types of window displays Remember that it takes a village. As you’re working on your next display, ask for your team’s input. Creatives, those with marketing experience and sales staff all have something to contribute. They can have great insights about what your audience may want to see. Augmented reality (AR) technology enhances real-world objects and settings by placing virtual objects over them. AR lets shoppers try on products, like makeup and jewelry, virtually. This technology helps customers make purchasing decisions, even when your store is closed. Touchscreens

While Bergdorf’s resources exceed the budget of most high-street retailers, this window display makes a very strong statement about its brand and the high-end products it sells.Good lighting is everything. If people can’t see your products or your store’s interior, they’ll stay in the dark (literally and figuratively). An innovative window display doesn’t have to cost a lot to create, nor does it need to be complicated. Creativity in any window display is important, but for smaller retailers, it’s crucial that products be clearly presented, not only so passersby know what you’re selling, but to target the right buyer. 3. Saks Fifth Avenue x Vetements

If you plan to refresh your window displays regularly (more on that later), start by mapping out themes based on upcoming days of significance. Let’s say there are two shoe stores in your neighborhood that feature the same shoes in their window. Store A displays the shoes in a creative way, while Store B unimaginatively places each pair on top of its box.If your retail space isn’t blessed by excellent natural light, consider opting for softer lighting that helps people see inside without feeling blinded. Alternatively, you can take a stroll around local shopping areas to get ideas. Pay attention to your surroundings and to your community. Retailers are increasingly using augmented reality (AR) to enhance the shopping experience and expand their brand’s reach. Source