Books have been written about Pixar (and I recommend them), but in short, I want to explain why the Pixar story is so interesting to me. Many people know it as the studio that really introduced computer-animated films to the world, starting with Pixar’s first full-length feature film that was Toy Story in 1995. Pixar actually began nearly 20 years earlier as part of the production companies that were related to George Lucas’ LucasFilms and LucasArts. Pixar’s development and growth (along with ultimate sale to Disney) would not have been possible without Steve Jobs. Many people don’t realize that Steve Jobs was as important to Pixar (or that he was even associated with the company) as he was to Apple. Jobs was a partial owner of Pixar since the mid-1980s and, through his particular brand of leadership and market understanding, engaged in a nuanced acquisition dance with Disney that lasted for years.