This case was unusual in that the word combination seemed to be little more than the sum of its parts, but the word mark was still held registrable as a CTM. INSULATE FOR LIFE By an application lodged at the Registry of the Court on 17 April 2001, the Office for Harmonisation in the Internal Market (Trade Marks and Designs) (hereinafter ‘OHIM’) brought an appeal under Article 49 of the EC Statute of the Court of Justice against the judgment of the Court of First Instance of 31 January 2001 in Case T-193/99 Wrigley v OHIM ( DOUBLEMINT) [2001] ECR II-417 (hereinafter ‘the contested judgment’), in which the Court of First Instance annulled the decision of the First Board of Appeal of OHIM of 16 June 1999 (Case R 216/1998-1) (hereinafter ‘the contested decision’) dismissing the appeal lodged by Wm. Wrigley Jr. Company (hereinafter ‘Wrigley’) against the refusal to register the word DOUBLEMINT as a Community trade mark for various classes of goods including in particular chewing gum.

Nowadays, the chewing gum you can find in the market is mainly made of gum base, colours, sweeteners, flavours and softeners or plasticizers to get its sweet taste. Chewing gum consists of hard or powdered polyol coating, which contributes to its rubbery texture, elasticity, and chewy traits. The following are the 10 best chewing gum in Malaysia. What Are The Benefits Of Chewing Gum? Wrigley is a chewing gum manufacturer founded in 1891. They’re famous for their peppermint gum, advertised for its “double” flavor introduced in 1914. According to Wrigley, the grammatical structure of the word DOUBLEMINT is unusual and elliptical and nobody would describe the characteristics of chewing gum by saying that it ‘has a doublemint flavour’. In addition, the word DOUBLEMINT has many possible meanings, which precludes consumers from remembering one of them in particular, and this gives the sign an ambiguous and suggestive meaning.After the show ended a few years later, Cynthia Daniel retired from acting to become a photographer. The one exception was a cameo on That 80s Show, which featured her sister at the time. As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons.

Baldwin County, AL Genealogy Trails: Marie Louise Maier". genealogytrails.com . Retrieved 2023-03-22. New Doublemint Twins were heard on the radio at WBBM-AM. Jane and Joan Boyd were regular performers as the Doublemint Twins on "The Music Wagon," a program on WBBM from 1957 until 1963. This program was hosted by Mal Bellairs whose notes indicate the understanding that the Boyds were the first Doublemint Twins. After the Yokubinas long reign came to an end, Brittany and Cynthia Daniel became the Double Mint twins. They were the first set of twins to be fraternal, not identical. Their reign was shorter than their predecessors, as they landed a sweet job as the stars of Sweet Valley Higha year later. Article 7(1)(c) of Regulation No 40/94 provides that trade marks which ‘consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, time of production of the goods or of rendering of the service, or other characteristics of the goods or service’ are not to be registered. You probably also recognize them singing the “Double your pleasure, Double your fun” jingle written by the Arthur Meyerhoff Ad company.We will admit that the texture of this bubble gum is rather pleasant, so we won't write it off completely. But the flavor? Well, if you're past your childhood years, it likely won't be your favorite, with its artificial taste and sugar-y sweetness. One Influenster user summed it up best: "As an adult this gum is awful. Full of sugar, over sweet, and horrible texture. As a child though it was the best! I always loved the [cotton] candy flavor. Definitely a fun part of growing up is getting to have this gum!"

The Board had failed to identify a link between the HOMEZONE mark and a geographical area, or to establish the necessary link between the mark and telecommunications goods. Therefore, the Board's decision did not contain any specific examination of the grounds for refusal under Article 7 of the Regulation, and the meaning of the mark was ambiguous. Sugar, gum base, dextrose, corn syrup, natural and artificial flavors; less than 2% of glycerol, aspartame, gum arabic, soy lecithin, acesulfame K, color ( titanium dioxide, blue 1 lake, beta-carotene), BHT [10] Chris Brown [ edit ] The company loved to capitalize on the word “double” and introduced the Doublemint twins in 1939. Initially, they were drawings Wrigley included in magazine and newspaper advertisements. From 1959 they cast and used real twins in their print ads and commercials. There have been many of the years, so let’s meet some of the Doublemint Twins. Jayne and Joan Knoerzer: The First Real Doublemint TwinsIn so doing, the Court of First Instance applied a test based on whether the mark is ‘exclusively descriptive’, which is not the test laid down by Article 7(1)(c) of Regulation No 40/94. Jayne and Joan Knoerzer (Jayne and Joan Boyd professionally after their mother’s maiden name) were the first Doublemint Twins. They were singers who had no real interest in acting who signed a contract with Wrigley in 1959. They were the first twins in history to appear on television!

In fact, one Extra Polar Ice chewer was such a big fan that they wrote a whole blog post about the gum, saying, "The flavor of Extra Polar Ice is unlike any other mint gum on the market today. It's sort of a sweet-mint, closer to a wintermint flavor than a pepper or spearmint. It refreshes the mouth from the very first chew, [eradicating] any hint of offensive odor your breath may have had. The flavor is not only pleasant, but it lasts and lasts." Another perk of the gig was the travel. What could be better than shooting commercials around the world with your best friend? By an application lodged at the Registry of the Court of First Instance on 1 September 1999, Wrigley brought an action for annulment of the contested decision. The Court of First Instance upheld that action.Find this one an interesting read (or like our editor, gritted your teeth through a topic you personally abhor)? Share it with a pal! Finally, OHIM contends, contrary to the finding of the Court of First Instance in the contested judgment, that a word such as DOUBLEMINT does not cease to be descriptive simply because it can have several meanings and is therefore ambiguous. In the mind of the average consumer, DOUBLEMINT is spontaneously associated with certain potential characteristics of the goods in question, namely their mint-based composition and their mint flavour, so that the word is necessarily descriptive and cannot therefore be registered as a Community trade mark. For some bizarre reason (ostensibly to appeal to a younger generation), Wrigley’s decided to take Big Red’s advertising in a different direction with a cool guy named Clyde in a series of ads that started the year 2000. Instead of your fresh breath going on and on while you chew it, the gum now “looks good on you.” It’s an interesting change, but it doesn’t stand up as well as the classic, catchy campaign that came before. I still have the “kiss a little longer” jingle from those late 1980s Big Red commercials rolling around in my head 35 years later. b) indications concerning the kind, quality, quantity, intended purpose, value, geographical origin, the time of production of the goods or of rendering of the service, or other characteristics of the goods or service;