Jessica was a passenger on the bus which was taking her to school along with around 50 other students when it crashed at around 8am.

The 'cascade' of poppies bears the names of Midlands servicemen and women killed in action. Credit: ITV News Central Stephen Shrimpton, 40, who was also killed in the accident, was driving the coach taking pupils to two local schools, West Kirby Grammar School and Calday Grange Grammar School.Piers found the whole sketch hilarious and managed to have one last dig at the entrepreneur by pointing at John and joking: "I hope Lord Sugar's watching this from one of his many retirement homes because this is how he used to look 20 years ago before Lord Sugar had all the plastic surgery to remove the bags over the eyes, the heavy Botox I hear he has on The Apprentice. Ted Rutland, who is 100 years old, took part in the D-Day landings. Whilst a soldier with the Royal Engineers, he survived an aerial bombardment which claimed the lives of many of his comrades.

The TV presenter found the impression hilarious and jokingly insisted: "That sounds nothing like me."An inquest heard CCTV footage from inside the coach showed Mr Shrimpton slump to his left while driving the coach, which at the same time left the carriageway and went up an embankment before ending up on its side.

What's more, just last month the 44-year-old star's dress split open while hosting the show forcing her to leave the studio to have it repaired.

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Her parents Sean and Sarah and sister Rebecca spoke at the service and tributes were paid by her high school and climbing club. The teenager suffered “instantaneous” death from “catastrophic” injuries in the crash on the northbound M53 near junction five at Hooton on the Wirral on Friday, 29 September. Today's launch was also an act of remembrance, with a cascade of nearly 20 thousand poppies made specially for the day unveiled at the naval base.

She says she was "a bit nervous" before the appeal launched "because it is [her] first time on TV."Hymns including Abide With Me and Guide Me O Thou Great Redeemer were sung and the poem She Is Gone was read.