A great-grandmother of 68 and one of Britain's best known older models have posed in seductive lingerie for a new campaign celebrating ageless beauty. My mother told me once that getting old was a blessing and a curse - on the one hand, she doesn't have to worry about men trying to coax her into cars, on the other she is now invisible. Older women, no longer considered useful by society as baby-makers nor sexual objects, are ignored. We felt it was important to question the obsession with youth, and photograph two amazing older women, Pam and Lina. Emma, our director, has her own reasons for the project. Having started the brand at 28, she's now 41, and looking at how age has affected her own sexuality and it's connection with her brand. Read more about her thoughts here: http://bit.ly/2ozGXBV Here's Pam Lucas looking beautiful in the Francois chemise and robe (available in our full size range!) #agelessfashion The pointed bra, whirlpool bra, bullet bra, and sweater girl bra remained popular from the late 1940s and into the 1950s thanks to their ultra-feminine appeal. The pointed, comically stitched, and padded bra is what gave the breast its false point at the end and enhanced weight. Without the protruding bullet shape, many dresses, tops, and sweaters from the 1950s would be ill-fitting.

Sexy sixties: These grandmothers prove there is no age limit

He kept telling me I should be a model, so one day I called Ugly and asked them if they'd be interested in a middle-aged woman."Are you planning to wear 1950s lingerie to get that craved-for silhouette? I usually do, especially when I am wearing a pencil dress—it covers a multitude of sins from too many desserts! She still works full time at the front of house in a City bank, despite being 68. She was initially quite shy, but when she posed she really got into role and modelled just how girls a fraction of her age do - the beauty shone through." Pam Lucas, 67, who took up modelling in her 50s, joined 68-year-old Lina to pose for London-based lingerie brand Playful Promises, reports the Daily Mail. The campaign sees Lina confidently pose in a red cut-out bra and slip skirt with suspenders and playful bunny ears. When you think of the 1950s, you automatically think of Hollywood glamour. At this time, stars like Marilyn Monroe, Jane Russell, and Lana Turner had the ideal body type: big breasts, big hips, and a small waist—the hourglass figure. If you didn’t have them naturally, you could use 1950s lingerie and shapewear to help you achieve the ideal body.

Sexy Grannies Adult Photo Magazine Recent issues of Sexy Grannies Adult Photo Magazine

I studied Italian and French, but after Dan was born, I could only do part-time admin jobs. When he went off to university, I was working for a voluntary organisation and my boss was a lawyer who'd represented modelling agencies. At 172cm and a slender size eight to ten, with stunning long silver hair, Pam Lucas has found herself in vogue. At 28 I couldn't really imagine a 41-year-old woman having sex or being interested in lingerie, but alas I have arrived at 41 and don't feel that differently sexually than I did at 28.