Andrew Barrett, Director of Product Development and Licensing at VTech, said: “Following on from the highly successful launches of the Bluey electronic book, roleplay watches and phone, in key territories this year; we are delighted to be expanding the partnership with BBC Studios. We will be launching into more territories and extending our product offering, where we continue to focus on roleplay combined with adventurous storytelling – this fits perfectly with our ethos of play, learn and develop.” We are delighted to partner with VTech, a leader in children's technology toys and educational products," said Suzy Raia, SVP Consumer Products and Business Development, BBC Studios. "The new offerings will put Bluey's world directly into children's hands and enable them to create imaginative new adventures every day."

VTech’s 2023 range for Bluey will feature popular characters from the global hit TV show and new lines include their first musical product Bluey’s Keytar, and innovative proprietary formats such as Scooter Time Bluey, Shake It Bluey, Game Time Laptop and LeapFrog® LeapStart (known as MagiBook in the EU) Bluey Fun and Games book. VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.

Other Features:

We are very excited to welcome Bluey to the VTech family with this new line that will give kids the opportunity to play with the characters they've come to love from the show," said Andy Keimach, President, VTech Electronics North America. "VTech and Bluey are the perfect partnership because we both see the importance of encouraging creativity and imagination through the world of play." BBC Studios Kids & Family has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand and China, with the third season debuting on Disney+, Disney Channel and Disney Junior and more episodes from season 3 to come in 2023. Ludo is a multi-Emmy ® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is produced by multi-Emmy® award-winning Ludo Studio in association with Screen Queensland and Screen Australia.

BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions and programs and formats made by high-quality UK independents. Award-winning British programs made by the business are internationally recognized across a broad range of genres and specializations, with brands like Dancing with the Stars/Strictly Come Dancing, Top Gear, Doctor Who, and Bluey. BBC Studios has offices in 20 markets globally, including ten production bases in the UK and production bases or partnerships in a further nine countries around the world. The company, which ordinarily makes around 2,000 hours of content a year for both the BBC and third parties including Apple, Netflix, and Migu, is a champion for British creativity around the world. It is also a committed partner for the UK's independent sector through a mix of equity partnerships, content investment, and international distribution for program titles. To the BBC, BBC Studios contributes both cash dividends and funds for program-making, supporting the license fee and enhancing programs for UK audiences. The interactive Bluey introductions from VTech will give kids the opportunity to play alongside the series' characters in creative new ways. The offerings, recommended for children ages 3-6, include:Created by Ludo Studio, Bluey has been widely lauded by parents and press alike for its heartfelt and funny portrayal of family life and celebration of play. The series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family – including younger sister Bingo and parents Bandit and Chilli – as well as friends and community into her world of fun and discovery.