The company aims to make customers feel beautiful and feel good about it by creating products that don’t harm animals or the planet. This hair care brand is 100% vegan-friendly, allowing you to nourish your hair without compromise. So when you wash with this particular shade of shampoo, it deposits purple pigment into blonde hair, to counteract any yellowy tones that start to shine through. What causes brassy hair? But Zoe Irwin, creative director at John Frieda Salons, advises clients to be careful as purple-based products can be drying. This Pureology shampoo review will take a close look at their best-selling products, but let’s evaluate some pros and cons about the company first: Pros

As well as fortifying your strands, most blonde shampoos contain blue or purple pigments that give them their namesake colours. When you use them, they deposit these clever colour enhancing pigments and cancel out any warm, brassy tones, leaving your blonde as bright as it was when you walked out the salon. Not only will a decent blonde shampoo stop your hair from becoming brassy, but it also extends the shelf life of your colour, so you won't have to frequent the salon quite as often. Session stylist Ali Pirzadeh concurs and recommends using your regularconditioner afterwards."I wouldn't bother with a purple conditioner as well, as you want to make sure your hair is still being nourished." What's the difference between toner and purple shampoo?What Sunil says: "A full believer in the restorative and transformative powers of Olaplex, after having recently gone blonde, I was thrilled when they launched this product. It doesn't leave my hair feeling dry - my hair ACTUALLY feels better after using - and the colour payoff is seriously impressive." Alternate With Moisturizing Shampoo: Alternate your purple shampoo with a moisturizing shampoo," says Wiley. "Depending on how brassy your blonde hair is, you won’t need to use the toning effects every wash, and it is important to add moisture and strengthen hair during the color process to keep hair healthy and strong." In 2001, Pureology was founded in California, where they are still based to this day. The main mission of the brand is to create products that work wonders on color-treated hair.

I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. Still unsure of where to start? Don't worry—we've got you covered. Below, the best purple shampoos to keep your shade of blonde hair bright. The Best Purple Shampoos So, next time you're in the middle of a hair disaster, consider grabbing a purple shampoo before you start to panic. But remember that purple shampoo is meant to be a temporary fix until your next dye appointment—not a permanent panacea. Before you left the hairdressers they will have applied a toner. These determine the tone of your blonde, e.g. golden or ash blonde. Over time, these shades have a tendency to turn orange and brassy. Certain things will make this more likely. Dunking your head in a chlorine-filled swimming pool, for example, or not wearing a hot on your summer holiday. Newsflash: whether you like it or not your beautiful blonde will begin to fade, but it's the shampoo you use day in, day out that will make the most difference.This Pureology Shampoo review found that they do not ship internationally, only within the US. What is Pureology’s Return Policy? As with all hair products, there are an overwhelming number of purple shampoos on the market, making it hard to determine which one's right for you. Thus, I asked Ellis to break down the basics. What Katie says: "This is the product I never knew I needed. The Olaplex system is the ultimate product range for protecting and caring for bleached hair. So the idea of a toning shampoo with the Olaplex technology inside is mind-blowingly exciting. It has become a must-have for me, as I use it alongside the rest of the range. I particularly like to use it straight after I've had my colour done when my hair is at its most vulnerable. If you're looking for a product that you can 100% rely on, this is that product." The brand has a wide range of products to deal with many common hair issues. Products include the Pureology blonde shampoo, conditioners, leave-ins, hair masks, and more While many hair care companies are infusing their products with toxic ingredients, the brand decided to formulate their products without any sulfates, and is certified as ZEROSULFATE®.