The re-launch of the Painters Mate range will be supported with new POS and an extensive trade PR and advertising campaign, plus regional radio advertising.

On the relaunch, Andy Cummins, Senior Product Manager at Geocel commented: “We are delighted that for the first time we have been able to give this product its own visual identity and logo, in recognition of its long-standing position as a firm favourite in the decorators’ filler market. Painters Mate is also available in foils, which are compatible with Geocel’s environmentally friendly ecoSEAL system, designed to help tradespeople reduce their single-use plastic waste. Geocel has relaunched its iconic Painters Mate range. One of Geocel’s original and most popular products, Painters Mate now has its own visual identity and logo, making it even easier for customers to recognise on the shelf.