In 2014 Belinda Carlise told the Daily Mail that although she was sceptical, “Within 48 hours, I went from having 30 to 40 hot flushes to having none at all. According to the magnet's creators, LadyCare Lifetime Limited, 71% of women who tried it out found it helped them cope with hot flushes.

Menopause Bracelet - Etsy UK Menopause Bracelet - Etsy UK

These symptoms include hot flushes, water retention and bloating in perimenopausal and postmenopausal women. Magnets have been used to treat painful conditions since Ancient Egypt, though using them to combat menopausal symptoms is a relatively new phenomenon. They're drug-free and marketed as an effective, natural alternative to HRT - though there is not yet any scientific or medical evidence to support this claim.The LadyCare Magnet's creators claim that it is this kind of imbalance which underlies many of the most common symptoms of menopause - the dreaded hot flushes. Worryingly, in 2014 LadyCare Lifetime Limited was listed as a non-compliant advertiser with the ASA and CAP due to misleading claims in an advertorial in the Daily Express .

Grace Cooling | Hot flush relief

Always consult your doctor before reducing/coming off HRT and if you have a pacemaker, insulin pump or other internal device. This piece contains a natural gemstone which may vary slightly in colour and markings from the stone shown in the image. The information provided here is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. The advertorial claimed that the product was a natural solution to relieving the menopause and the symptoms of menopause. At the press of a button, get precisely calibrated cooling or warming sensations to help you find relief, gain comfort, and have more control over your skin temperature.

A official statement from the ASA read, 'The ASA investigated whether LadyCare Lifetime Limited could substantiate efficacy claims for the LadyCare magnet in an advertorial published in the Daily Express.