In a call with investors, Brian Gladden, chief financial officer for Mondelez said: “We expanded margins by driving efficiencies in the non-working elements of our media spend, including significantly consolidating suppliers. We also reduced production costs as we shifted more advertising to media outlets.” However, Lawrence says the company is “absolutely not spending less on working media” and is still flexible in its budget plans, instead “streamlining and localising efforts”. While its Bellvita and Ritz Breaks brands have created new biscuit occasions according to Lawrence, Oreo, Chips Ahoy and Cadbury Dairy Milk Marvellous Creations have been effective in bringing in new consumers. The Ritz London is the only hotel in the UK to have a certified Tea Master, Giandomenico Scanu, who travels around the world to various tea plantations to source our wonderful teas. A lot of biscuit eating is habitual, but with an ageing population we need to make sure we’re bring in younger people,” he says.

The elegant ambiance is complemented by a musical ensemble from our resident pianist – the final ingredient to ensure your Afternoon Tea at The Ritz is, quite simply, unforgettable. If you allude to healthiness too strongly, consumers associate it with not being tasty,” Lawrence said. The launch will be marked by a Mother-created masterbrand campaign for Ritz in July, which will feature a new recording of “Putting on the Ritz” and will look at using “innovative marketing techniques” such as vloggers, artists and media partnerships as well as TV, OOH, sampling and in-store. It is an effort to convert the brand’s 93% consumer awareness into more recent appraisal and remind consumers “why they love it”, according to the brand.The primary thing is that the product is taster than anything else in the category, with consumer testing showing that many prefer it to a number of key competitors in the market. We’re moving to a place where we decide if a brand is a local, regional or global priority and adjust spend accordingly,” he says.

As well as 18 different types of loose-leaf tea to choose from, why not sip a glass of Champagne to add some extra sparkle to the occasion. Indulge in a slice of the finest British tea tradition and a champagne celebration with our Afternoon Tea experiences at The Ritz London. Mondelez holds the number one position globally in biscuits, chocolate and candy according to 2014 Nielsen data cited by the brand. Afternoon Tea at The Ritz is a timeless experience for families to enjoy together. Our Children’s Afternoon Tea menu features the same quintessentially English finger sandwiches, scones, and pastries as our traditional menu, perfectly portioned for dainty fingers. Our Tea Master has chosen the perfect specially blended decaffeinated tea, so those little ones can partake in the same ritual as their parents. This famously British Afternoon Tea experience is sure to be the start of a new family tradition for decades to come.

Marks and Spencer Cream Crackers

This most charming English Afternoon Tea in Mayfair is served in the spectacular surroundings of The Palm Court. The Ritz London is located at 150 Piccadilly in Mayfair, 0.9 miles from the centre of London. St James's Palace is the closest landmark to The Ritz London.