Launched in 1995, the Isla Negra brand is all about delivering high quality wines, at great value prices, and was created specifically to bring a range of easy-drinking, enjoyable Chilean wines to the market. The Isla Negra brand of wines is a relative newcomer to the Chilean and the international wine scene, having been launched only in 1995. But its approachable, modern wine styles, and competitive pricing proved very popular, and as a result, Isla Negra is now the 2nd largest Chilean wine brand in the UK. Isla Negra has contributed significantly to Chile’s position in the marketplace, now holding over 8% of total UK sales. It is owned by Concha y Toro, who also own Casillero del Diablo and is the Chile's largest wine company. Isla Negra produces a fresh, dry, fruity sparkling wine, but the rest of the range are wines named after individual grape varieties, or are blends of two of these varieties. Isla Negra – this is the introductory level to the brand and features a range of 2 white and 3 red dual varietals, and a dry, fruity Merlot Rose. The whites focus on the fresh, zesty Sauvignon, with a lively tangy Sauvignon/Semillon, and a richer, smoother Sauvignon/Chardonnay blend.