Grips will naturally wear down from exposure to the elements and play. Golf Pride recommend cleaning your grips throughout the season to remove oils and dirt that have built up. It is also recommended to store your clubs inside as extreme temperatures can prematurely break down the rubber. When is it time to re-grip your clubs? The CPX is distinctive and has a premium look in the Grey and Blue colour combination. Incorporated within the grip is Control Core Technology which provides added stability, while the built in Plus4 Technology allows for light grip pressure and increased club head speed. This is a significant departure from what you’ve historically seen from Golf Pride,” says Eric Gibson, Golf Pride’s Global Marketing Director. “It looks like nothing anyone has ever seen in the grip category.” Golf Pride states that the CPX is their softest feeling golf grip. A visually appealing golf grip that will add a fresh new look to your golf clubs. CPX stands for ‘Comfort Performance Extreme’. The whole idea behind the grip is to provide superior feel through extreme softness while also delivering the best new technologies.

Generally faster swinging players like firm golf grips as they feel they don’t have to grip them as hard so keep control. A soft grip allows you to grip the club harder and often works really well for slower swinging players and those with less grip strength than a tour pro. There are a lot of comfort grips on the market today,” says Gibson, “but there have to be performance-based characteristics built in or it’s just going to feel mushy. It’ll twist in your hands.”

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The grip is constructed from a soft and responsive rubber compound which moulds to the hands for ultimate control and stress relief. A soft grip for a hard game. Golf Pride CPX Grip. Golf Pride grips need little introduction, leading the way for decades with grip innovation and technology. More than 80% of tour professionals choose Golf Pride grips for their consistency and premium quality.

Equally the driver was as satisfying as it was aggravating, in that I’ve no idea why I’ve not changed my grip in the past five years. It’s a club that I will use at least 12 times a round, a club that I like so much that I will actually practise with it and my favourite club and I’ve never even had it re-gripped. It’s an interesting shift in marketing for Golf Pride. While it’s not quite the warm and fuzzies, Gibson’s choice of words such as “humbled” and “humanize” isn’t accidental. We love having the opportunity to educate golfers of all skill levels,” he says. “We’re going to focus a little more on speaking to golfers themselves. We think that’s going to put us in a much more relatable position.” At The Golf Shop Online, we are dedicated to offering you the most competitive prices. We continually compare our prices with those of our competitors to ensure you receive the best possible deal. In the rare event that you find a lower price elsewhere, we even provide a price promise* to further enhance your shopping experience.We know that golfers of every calibre quest for the ‘right feel’ when they have a club in their hands. The new CPX focuses on exactly that. Golf is hard. There’s a lot to think about. We believe that the right grip can create comfort – for your hands and your mind – regardless of your skill level.” Eric Gibson, Golf Pride

This is not your MCCor your Z-Grip,” says Gibson, “but we built it with harsh conditions in mind. The surface pattern combined with the soft rubber material will allow you to play in the humidity. Everyone knows the Tour Wrap will get pretty slippery when it’s humid. But the CPX is very versatile.”If you’ve ever tried explaining something technical to a layman, even an advanced layman, you’re probably familiar with the Hinge Principle. That’s when they nod their head up and down repeatedly while you’re talking to show you they’re following what you’re saying. In reality, they’re just waiting for you to stop talking because you’ve given them a headache. More simply, the CPX grips just made hitting a ball more enjoyable again. With no doubt over whether you’re going to lose your grip and a bit of control. Also of note, the new CPX grips are serving a dual purpose for Golf Pride. They’re also the vehicle for what the company calls a new focus. And it’s summed up by the new slogan: “A soft grip for a hard game.”

The CPX is the first product developed entirely at Golf Pride’s new Global Innovation Center in Pinehurst, N.C. Grips such as the MCC and the Z-Grip are among the firmest grips going. They’re the grips of choice for the best golfers on the planet. But Golf Pride has used the Pinehurst facility to study what Gibson calls the “everyday-caliber golfer.” That guy or gal is looking for a balance between the comfort of soft and the performance of firm. Which is an absolute nonsense given that a) this is my favourite hobby b) they can make a club feel like new again and c) it’s a small fraction of the price of some new clubs to them all singing and dancing again. How can you make grips last longer? Welcome to The Golf Shop Online, where our passion for golf drives us to provide you with an exceptional shopping experience!

Since those humble beginnings, our endeavour has blossomed into a robust and trusted online retailer, representing the leading brands in the golf industry. We take immense pride in being your go-to destination for all things golf! Golf Pride says that ratio sets it apart from the other soft grips in its portfolio when it comes to traction, particularly when it’s humid. Usually, grip texture patterns are molded into the rubber. With CPX, however, the EXO diamonds are, quite literally, bumps. But they’re bumps with a purpose. That may sound like the old marketing adage, “sell the sizzle, not the steak.” But it’s really a take on an even older and much more valid marketing truism: Don’t tell the consumer what the product is. Tell them what it does.