After purchasing the historic 6666 Ranch in Texas, which is featured on the TV show Yellowstone, the owners have created a line of beverages that celebrate the ranch. Demand for premium options is also being replicated in the low & no category, which has continued to grow despite the cost-of-living crisis, with sales up 7.9% in the last 12 weeks compared to last year 7, notes Devon. “When consumers are looking for an alcohol-free alternative to drink at home, they want to treat themselves to a more premium option that delivers the same taste and quality they would expect from a traditional beer. The launch marks Corona’s ambition to expand the drinks category with new innovations. In May 2022, the brand launched a flavored alternative to beer – Corona Tropical, the brand’s first lightly sparkling alcoholic drink made with a hint of real fruit juice. It was released in three different flavors – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass. Now, we’re excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect to nature, anytime.” ​

UK food and drink manufacturer Aimia Foods has expanded its range of 1883 syrups with three new additions: Pumpkin Spice, Gingerbread and Cinnamon. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor. It’s not quite cider, not quite seltzer – it’s a category-defying beverage and a completely new taste for Spindrift.”​ Stella Artois Unfiltered will be brewed with British barley and the same yeast as its core line, but with the addition of Mandarina Bavaria hop oil, which McGeorge said “balances out the beer and boosts the more fruity and citrusy notes of the lager”. Deep brown in colour with a creamy head, this alcohol-free milk stout certainly looks the part, but how did the flavour match up? No- and low-alcohol beers are made just like alcoholic beers, with water, yeast, hops and barley. Some use yeast strains that are naturally low in ABV, while others will remove the alcohol via various brewing techniques such as steam distillation or reverse osmosis.Hard seltzer Corona Tropical (4.5% abv), meanwhile, will hit shelves in April in three flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass – which McGeorge said were chosen to “reinforce the citrus notes” found when drinking the core Corona brew with lime. The brand will debut in Canada this month: followed by the UK later this year and then other key markets in Europe, South America and Asia. Brands are lining up their wares for dry January – last week Heineken released a glitzy spot for its non-alcoholic beer drawing on the premise that it’s superstitious to say ‘cheers’ unless you have a drink that at least looks like alcohol in your hand. And now Corona has arrived with an unexpectedly quirky spot for its new Sunbrew beer.

Budweiser has also extended its Corona brand into low & no and hard seltzers. A non-alcoholic version of Corona, called Corona Cero, rolled into Tesco this month with a wider rollout expected in March across grocery and convenience. Golden Goose should be served around 5-7 degrees centigrade, in a classic nonic pint glass or German style handle. Corono Cero hit shelves this month, with Stella Unfiltered and Corona Tropical to follow in the spring Gold in the glass, this Pilsner-style beer brings classic toasted malt aromas and light bubbles – though some felt the flavour was a little too mild for their palate.Looking to mix it up? These non-alcoholic spirits and alcohol-free wines also get our experts' approval.

A new unfiltered version of Stella – news of which was first revealed by The Grocer in October, when BBG applied to register it as a trademark – is set to hit shelves in March. One thing to mention, lime was originally put bottles of beer in in Mexico to keep flies away. I’m sharing this fact out of necessity. People literally ALWAYS say it when you get lime in your beer. Next time someone says it I swear I’ll bite off my own ears…somehow. I have lime because DAMN it tastes good in a beer!UK spirits distributor Hi-Spirits is launching Kranebet Italian Gin Liqueur in the UK market this month.

Health-Ade has expanded its Glow Up Line with the launch of Ginger Pineapple Belly Reset and Citrus Immune Boost.

Yellowstone creator Taylor Sheridan, in partnership with 101 Studios and producer, David Glasser, has teamed up with beverage incubator L.A. Libations to launch launched a new line of alcoholic beverages with major national retailers under the banner 6666 Grit & Glory. The spot is created by David Miami and as well as delivering a hit of sunshine on a grey January day (in the UK at least, where I am writing this), it avoids putting too much emphasis on the zero alcohol content, instead just making Sunbrew seem a tasty drink, that also delivers a shot of Vitamin D. Beach, anyone? Gerne stehen wir Ihnen jederzeit für ein persönliches Gespräch zur Verfügung. Sprechen Sie uns an. Wir freuen uns auf Ihren Kontakt!