With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands. Páčila sa mi však prehľadne spracovaná grafická stránka, kvôli množstve obsahu, ktorí sa mi zdal rovnakí som však veľa strán prelistovala.

Engage or Revive: Step five is all about reinvention, making old ideas fresh, and producing new ideas. In my case, being cute is enough to command the attention of humans but I understand that is a luxury afforded to the four-legged. Gold Rush is a compelling analysis of the fascinating combination of psychological and personal qualities, as well as internal and external factors, that go to create an Olympic champion.Doubts have been cast over the authenticity of the diary so the editors have produced this edition for the reader to decide for themselves.

It summarises information from a lot of recognised branding books and it exemplifies all the theory through very relevant and clear cases of study. If you don’t immerse yourself and investigate what a brand stands (or doesn’t stand), you’ll end up creating fantastic solutions, for the wrong reasons. Cracking The Boy's Club Code gives you creative strategies for winning respect from male coworkers and getting the outcomes you want. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question — the missing gap in the market — to which an answer is needed. But many of our day-to-day discussions haven’t been with Ivy League MBA’s but with real, normal, human beings.In a unique, engaging style respectful of both sexes, Michael Johnson outlines gender communication styles and how to work within them to enable more harmonious interoffice interactions. Johnson toured the world in 2017 talking about the book, including speaking at the Edinburgh Festival,and has started work on his next book, for publication in 2019.