Stefano Meloni, a Customs Lab artist for Vans, famed for a customisation style which reflects the customer’s personality.

Oreo twist?” Oreo shows off full range in new “What’s your Oreo twist?” Oreo shows off full range in new

The dramatic focal point of the Lab will be five dedicated customisation stations where guests can watch the creativity unfold, as the customisers work their magic. Here, blank notepads, water bottles and t-shirts will be given a customised makeover that transforms them into a uniquely styled accessory. The team’s study isn’t simply a sweet diversion from bread-and-butter research; it’s also an opportunity to make the science of rheology accessible to others. To that end, the researchers have designed a 3D-printable “Oreometer” — a simple device that firmly grasps an Oreo cookie and uses pennies and rubber bands to control the twisting force that progressively twists the cookie open. Instructions for the tabletop device can be found here. We had expected an effect based on size,” Owens says. “If there was more cream between layers, it should be easier to deform. But that’s not actually the case.”That colourful pop-up was the OREO Twists Lab– a one-stop-shop for art, creativity and customisation, to celebrate OREO Twists hitting supermarket shelves nationwide. Oreo Twists Vanilla & Caramel and Oreo Twists Vanilla & Raspberry are the perfect combinations to generate excitement in store, and the first of a strong innovation pipeline for the brand, driving incremental sales for retailers.” Held in London’s Soho, a hotspot for creativity and design, visitors will be transported into a world which turns the everyday into the extraordinary, the moment they step through the door. The researchers also measured the torque required to twist open an Oreo, and found it to be similar to the torque required to turn a doorknob and about 1/10th what’s needed to twist open a bottlecap. The cream’s failure stress — i.e. the force per area required to get the cream to flow, or deform — is twice that of cream cheese and peanut butter, and about the same magnitude as mozzarella cheese. Judging from the cream’s response to stress, the team classifies its texture as “mushy,” rather than brittle, tough, or rubbery. In all, the team went through about 20 boxes of Oreos, including regular, Double Stuf, and Mega Stuf levels of filling, and regular, dark chocolate, and “golden” wafer flavors. Surprisingly, they found that no matter the amount of cream filling or flavor, the cream almost always separated onto one wafer.

WATCH: Inside the pop-up customisation lab that appeared in

London based designer Rina Wanti, known for her creds in Mandala and Henna design has seen her create pieces for the likes of Elton John and Burberry. Aina Fontich – Originally from Barcelona and now based in Manchester, Aina is a freelance graphic designer who loves bold compositions, bright colours, and kitsch art. As for the cookie itself, she suggests that if the inside of Oreo wafers were more textured, the cream might grip better onto both sides and split more evenly when twisted.

Here’s a sneak peek at what went down…

In my mind, the perfect twist absolutely results in one clean cookie and one creme-y one. Isn't that the whole premise behind a Double Stuf Oreo — that a higher creme-to-cookie ratio is better? When I twist open an Oreo, I know I'll be able to enjoy a creme-free cookie and a creme-loaded cookie. I enjoy the juxtaposition. Balance in all things.

Oreo Twists Sandwich Biscuits 157g | Choose Your Favourite Oreo Twists Sandwich Biscuits 157g | Choose Your Favourite

Fans should also keep their eyes peeled for a chance to win a selection of the one-of-a-kind items through a competition going live after the event. Here, blank notepads, water bottles and t-shirts will be given a customised makeover that transforms them into a uniquely styled accessory.The first major new launch by Oreo in three years, Twists are the brand’s first ever double-layered launches in the UK. The new products combine one layer of vanilla creme with another flavoured layer.

MIT engineers introduce the Oreometer | MIT News

This September, the World’s no.1 cookie brand* is twisting up the ordinary, as it opens the doors to The OREO Twists Lab. The two-day event, fronted by a collective of artists, from airbrushers and painters to illustrators, will give attendees the chance to see their chosen items transformed into a truly personal memento.

Nicolas Dixon – Leeds born abstract artist, Nicolas has been adopted by the UK’s house music and DJ scene as one of its favourite artists with his versatile pieces featured everywhere from hotels to street murals One day, just doing experiments, and, all of a sudden we realizedthat this machine would be perfect for opening Oreosbecause it already has…the fluid in the center, and then these two discs are like the same geometry as an Oreo," she said. Aina Fontich, a freelance graphic designer, specialising in bold compositions, bright colours, and kitsch art.