Also speaking about the campaign, Penny Thomas, Design Operations Manager, EU, Mondelez, said, “Following the success of the ‘Say it with Milka’ campaign, it was only natural to continue our partnership with the HP Brands Innovation platform and take the next step in our digital print journey. The opportunities that the Milka ‘Color Your Break’ campaign presents for consumer engagement are huge, and I can’t wait to watch the campaign grow over time, as more and more consumers co-create their own designs.”

Creating consumer engagement with personalised, co-created

The campaign was also made possible by HP’s SmartStream Designer software. HP’s personalisation design-to-print tool has enabled Mondelez to print its numerous design variations and bring its envisioned end product to life. Penny Thomas, design operations manager, EU at Mondelez, said, ‘Following the success of the ‘Say it with Milka’ campaign, it was only natural to continue our partnership with the HP Brands Innovation platform and take the next step in our digital print journey. The opportunities that the Milka ‘Color Your Break’ campaign presents for consumer engagement are huge, and I can’t wait to watch the campaign grow over time, as more and more consumers co-create their own designs.’ CHOCOLATE COATED: Enveloped in delicious milk chocolate, the result is a crispy, delicious treat with rough edgesIngredient: Sugar, wheat flour (24%), cocoa butter, vegetable fats (coconut, palm kernel, palm), skimmed milk powder, whey powder, concentrated butter, highly defatted cocoa powder 2%), cocoa paste, emulsifiers (SOJA lecithin, E476, sunflower lecithin), sunflower oil, salt, flavors, coffee extract. Sugar, wheat flour, cocoa butter, vegetable oils, cocoa mass, skimmed milk powder, whey powder, milk fat, emulsifier (soy lecithin), salt, coffee extracts, flavorings. CRISPY WAFER: Crispy wafer (15%) coated with alpine milk chocolate (58%) and filled with a cream filling (25%) For Mondelez, the ‘Color Your Break’ campaign is the continuation of a long-standing relationship with digital and HP in particular. Of note is the Oreo campaign in the US from a few years ago.

Milka Tabulka čokolády Milka

Moreover, this is the second campaign for Milka within the last 12 months, as in November 2021 the ‘Say it With Milka’ campaign saw 120 gestures of kindness printed on gift boxes of Milka pralines.

Sign up today for free and be the first to get notified on our new updates, discounts and special Offers. Color Your Break’ was also made possible by HP’s SmartStream Designer software, with HP’s personalisation design-to-print tool enabling Mondelez to print its numerous design variations and bring its envisioned end product to life.

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Global confectionery company Mondelez has partnered with HP Indigo and the HP Brands Innovation platform to launch a new campaign for its Milka chocolate brand, giving consumers the chance to disconnect and take a break from their daily routines.