A new advert in 2020, featuring voiceover by Brian Blessed, explains how the Chocolate Orange is a catalyst for "British Unsquaredness", along with a new slogan, "Deliciously Unsquare". The company says that global sales of Terry's Chocolate Oranges doubled from 2019 to 2022, including a tripling of sales in the United States, for a total of 44 million Oranges annually, in countries including the UK, Ireland, the US, Canada, Australia, New Zealand and Japan. [11] Structure [ edit ] Terry's Chocolate Orange Bar, a chocolate bar version of the Chocolate Orange Chemist Joseph Terry joined a York sweets company in 1823, where he developed new lines of chocolate, candied peel, and marmalade. [1] In 1830 he became sole owner of the business [2] and following his death it was eventually passed to his sons, including Joseph Jr. who managed the company. [3] In 1895 it became Joseph Terry and Sons Ltd., with directors including Joseph Jr. and his own son Thomas. [4] Segsations Mini Eggs: individual foil-wrapped eggs of chocolate in same flavours as Segsations, for Easter Wainwright, Martin (20 April 2004)" Chocs away... York mourns loss of Terry's" The Guardian. Retrieved 17 January 2020.

Terry's Chocolate Orange doubles in price in some supermarkets". inews.co.uk. 27 November 2017 . Retrieved 24 October 2019. Chocolate Orange bar: a bar of six segments, initially produced with smooth vertical segments (similar to a Toblerone bar), then, later, with textured segments that mimic those of the traditional orange shape. More recent advertisements (after the rebranding) do not feature French and contain the new slogan "Round but not round for long" (some include the Countdown timer music). The newest advertising campaign in the United Kingdom features various situations in which people are trying to break the segments of their Terry's Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".British Association for the Advancement of Science (1932). Report of the Annual Meeting. J. Murray. – via Google Books.

Chocolate Orange – Egg & Spoon: a milk chocolate egg filled with an orange fondant filling (similar to Cadbury's Creme Egg) a b c d "Terry's Confections (Courtesy of Kraft Foods Archives)". docslide.us . Retrieved 7 January 2016. Segsations: individual segments of chocolate in different flavours, including: milk chocolate, puffed rice, honeycomb, cornflake and a "double seg" of layered milk and dark chocolate, all flavoured with orange oil. However, Terry's fans were divided over the new arrival on supermarket shelves, as some were eager to try it out as soon as possible, but others were less convinced. One person said: "I want to try this!," and another posted: "I've got to try this one," while a third wrote: "Can't wait to try it!" In the North American market, where it has had a variety of importers over the years, it was briefly sold as a Tobler (maker of the Toblerone) product.Chocolate oranges appeared on the South Korean market in the GS25 chain of convenience stores in 2017.