According to MarketWatch, the release of the 2023 film Barbie is expected to create "significant growth" for the brand until at least 2030.

Barbie Dreamhouse Adventures | Netflix Watch Barbie Dreamhouse Adventures | Netflix

There are also collector's edition dolls depicting Barbie dolls with a range of different ethnic identities.Similarly, Lacey Wildd, an American reality television personality frequently referred to as "Million Dollar Barbie", has also undergone 12 breast augmentation surgeries to become "the extreme Barbie". Barbie and her athletic best friends slip into their smart outfits when a secret intelligence agency wants to use their special skills to stop a series of gem robberies. Film listing site Film Dates has found that Barbie remains in UK cinema listings for months, with the last showing currently listed as Saturday 2 September, 2023.

Barbie | Vue Cinema Times and Book Tickets | Vue

Ziobro, "Mattel to Add Curvy, Petite, Tall Barbies: Sales of the doll have fallen at double-digit rate for past eight quarters". Barbie Oreo School Time Fun (right) from 2001 [71] was controversial due to a negative interpretation of the doll's name. In 2020, Mattel introduced the Dia De Los Muertos collectible Barbie doll, the second collectible released as part of the company's La Catrina line which was launched in 2019. Mattel said that the waist of the Barbie doll was made small because the waistbands of her clothes, along with their seams, snaps, and zippers, added bulk to her figure. In 2002, Mattel introduced a line of pregnant Midge (and baby) dolls, but this Happy Family line was quickly pulled from the market due to complaints that she promoted teen pregnancy, though by that time, Barbie's friend Midge was supposed to be a married adult.The Committee for the Promotion of Virtue and the Prevention of Vice warned, "Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West. One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a young woman, leading to a risk that girls who attempt to emulate her will become anorexic.