Imperial has unveiled Rizla Polar Blast, the UK’s first roll-your-own (RYO) filter tip to contain a crushball. Polar Blast also ensures that Rizla’s range of tips is the most comprehensive in market, with a number of variants on offer – including biodegradable (Natura) and now Crushball – that satisfy the evolving needs of modern adult RYO smokers. We’re excited to start talking about it in the trade; Polar Blast is only the tip of the Rizla iceberg!”

Rizla Polar Blast Extra Slim Filter Tips 5,7mm 60 Tips Per

Rizla is the number 1 selling cigarette rolling paper worldwide with one of the most recognizable logos in the market place. Rizla Rolling Papers have been around since 1796 and have been rolling ever since bythe introduction of rice paper by the Lacroix family. Rizla means "Riz" the French word for rice and "La+" an abbreviation of Lacroix. Brand Manager Steve Phillips comments: “Rizla Polar Blast is a RYO revolution. Crushball continues to move from strength-to-strength in the FMC category, with a current overall market share of more than 15% 1. We’re confident Polar Blast will have a similar impact among the RYO demographic, with a broad appeal across both traditional RYO smokers and dualists. Imperial is delighted to announce Rizla Polar Blast, the UK’s first ever Roll Your Own (RYO) filter tip to contain a Crushball.