That’s why Directions has been trusted by individuals, consumers and international wholesalers for decades – we know colour, and give people the means to truly express themselves. If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair. The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.

If you’d like to start the conversation and find out the scale of what we can deliver for you, get in touch today. With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade. If you purchase a high value product from us, we will usually conduct fraud screening checks before dispatching the product. Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it’s also the safer way to colour. It is not possible for us to draw any conclusions about you, and any data collected as a result will never be passed on to third parties.

We have such a massive range of La Riche Directions hair dye that whatever colour you’re thinking of adopting, you’ll be spoilt for choice. The colors of La Riche Directions Colors can easily be used on natural hair with a natural tint, but an optimal long-lasting result is achieved by using the coloring on light blond hair or by bleaching the hair first.

By accepting these services, we are able to show you videos or other media content hosted by external providers. La Riche Directions Hair colours contain no ammonia, peroxide or PPDs and they are incredibly safe and easy to use. The semi permanence of their colouring products also means you can chop and change between light and dark every few months, without having to wait for the product to grow out like you would with a more permanent solution. From formulation to distribution directly to you – we’ve got all your private label services covered. We’ve developed a consistent process that runs like clockwork and keeps on top of our high global demand.La Riche Directions hair dye is a semi-permanent hair coloring, performed in a wide variety of extremely bright colors. Furthermore, Directions Hair Colours have never been tested on animals and have a vegan formulation. La Riche has also formulated a fantastic range of Shampoos and Conditioners to help you get the most out of your colour. No idea how to get started and what you need for a coloring, or do you like to make it as easy as possible for yourself?

Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.There’s nothing like transforming your hair with a brilliant new colour to give yourself some new-found confidence, and all of our La Riche Directions hair dye comes with comprehensive instructions, so you’ll have no worries about knowing how to use it straight out of the box.

These care products from the brand have been specially developed for preserving the Colors hair coloring.

The Pre Colour Shampoo will balance your hair's PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. In 1981 La Riche Directions appeared on the hair coloring market, where the brand's 'extreme' hair coloring products are particularly well known. La Riche manufactures Directions Hair Colour in England and their products are loved all over the world.