Delicate and innovative bracelets are encrusted with stones to catch the light and add timeless glamour to your outfit. More easily wearable and practical daily pieces are also available, made with the standard and quality you've come to expect from the brand. Men's watches are equally beautifully designed, with subtle masculine features creating a timeless look in silver and yellow gold. Up for grabs is this Accurist 7365, a charming little retro quartz chronograph which I bought this week, but it's not my cup of tea.

I love square case watches, I already own a vintage Seiko Baby Monaco however when I saw this Accurist it was love at first sight. Having launched the Old England line worldwide in 1967, the company created a US showroom and then a Swiss office a year later. Accurist was truly an international brand, with a foot in the United States and a base in La Chaux de Fonds - the heart of Swiss watchmaking. What I like is that it takes that straightforward slim case - without crown guards - and adds a textured and colourful dial. The hands and indices are plain and the text on the dial is kept to a minimum.

Having sung the praises of the Retro Racer, with its vintage-style case and reverse panda dial, I find myself even more drawn to this model. In many ways, the two watches are similar. They share a common colour palette, chronograph features and a general retro vibe. There are versions of the Retro Racer with stainless steel Milanese bracelets, but I prefer this variation with the leather racing strap. It feels a little more authentic. It’s a great place to start if you’re new to Accurist. The Signature chronograph is the more conventional of the two and has an angular 40mm case that is my perfect size. The dial, with its three sub-dials, is busier than the Retro Racer but manages to look less flamboyant. Despite the bold retro-styling of this watch, it retains an air of functionality. Less sporty and more of a watch as a tool. From humble beginnings, as a small family ran firm in post-war Britain, Accurist grew to be the watch worn on the wrists of The Beatles. The husband and wife founders had a clear vision - to produce affordable British watches built from Swiss components.

The watches are of course, made in the far-east, but there's an elevated sense of trust that the watch will be above par when the company behind it has heritage. Although Chinese made, you can see from my list below that the watches are powered by Japanese movements. They have the workmanship and build quality that you’d expect at this inexpensive price-point and the reliability and accuracy that the Japanese movements are famed for. The final watch on my list is a classically styled piece that could be seen as a typical Accurist design. It’s a classically styled watch that straddles the dress watch and sports watch camps in much the same way as the Rolex Explorer or Omega Aqua Terra. This watch feature a stainless steel case enclosing a dark grey sunray dial with rose coloured batons and a day/date display. In terms of specifications, it is once again a fairly simple watch. Quartz powered, 40mm wide and with a mineral crystal. At the risk of repeating myself, the appeal is in the design and the price.By the 1960s, Asher’s two brothers were also involved in the family business. Richard, a recent University graduate, created a new sub-brand - Old England. This collection was marketed to fashion-conscious youth. The designs were bold, colourful and ultimately as much a part of the swinging sixties as the mini-skirt. Indeed, Twiggy was one of those who wore the watch, along with The Beatles and Princess Anne. English watch manufacturer Accurist has made itself a household name thanks to its production of high-quality, attractive wrist wear. Accurist creates watches for men and women, providing options for a variety of style preferences. Almost exclusively analogue, many with chronograph function, the collection includes everything from vintage to ultra-modern designs, with beautiful faces featured on leather and metallic bracelets.The women's watches are nothing short of stunning. Although now manufactured in Japan, the brand was still at the forefront of popular British culture. Taking into consideration everything that I’ve discussed above. The British history, the brand’s involvement with the youth culture of the swinging sixties and the new ownership, these are my current favourite Accurist models. By the 1960s the company’s sub-brand, Old England, was seen as a desirable addition to the wardrobes of the country’s fashionable youth. Accurist expanded internationally, opened a showroom on the US and offices in the heart of Switzerland’s watch industry.

The new ownership of the company is important when looking at Accurist. Time Products Ltd is owned by Marcus Margulies who has been described as a Bond Street luxury watch legend. He was raised in a watchmaking family, worked at several Swiss watch factories and now has the best collection of Audemars Piguet wristwatches outside of the company museum. diameter, 20mm lugs, slim on the wrist. It's a dead face movement (no running seconds) which is different. Really lovely finish and a definite 70s feel to it. Splendid sunburst dial which really catches the light. They don’t represent the extreme value for money of a Russian brand like Vostok, or a Chinese homage brand such as Corgeut. But when compared with other brands on the high-street, particularly the fashion brands, they stand up well against the competition. The introduction of quartz watches killed many watch companies during the 1970s. Accurist pre-empted the worst of this by switching production from Switzerland to Japan and embracing the new technological innovations. Continuing their marketing efforts, they had celebrities including John Cleese advertise their watches and their new digital models were worn by the pilots of the newly launched Concorde aircraft.

The Classic collection has more straightforward designs, ranging from relatively generic dress watches to interesting smart-casual models like this one. I had accurist watches in my early 20s and they had a good presence in the UK sponsoring/timing events like the London marathon. A week later the watch arrived and didn't disappoint. The box is small, in a matte-shine dark purple, with flip-top and viewing window, and presents very well. Worth keeping.

This is the first of a couple of Accurist divers that caught my attention. Often dive watches are at the core of a brands range, but Accurist made their name with classic British watches - a marketing tool that they still use - so dive models aren’t over-represented in their line. On first impressions the Retro Racer 7367 is both handsome and elegant, as well as eye-catching in it's retro departure from conventional round watch cases. Accurist made their name as a British watch company that manufactured mechanical watches using Swiss components. They even opened an office in Switzerland to help with their sourcing of Swiss watch parts.Overall I would say the Accurist Retro Racer 7367 is excellent for the money, and if you want a bit of retro flair that wont break the bank, or be a delicate vintage museum piece, then go ahead and pull the trigger.