This marks the second brand that Genuine Case Company has added to its portfolio since launching in March with a range of cases and screen protectors for Alcatel devices. The dedicated PTT button allows you to customise your phone to suit your needs, ensuring you can communicate with your colleagues on the go, no matter what you are up to. Meanwhile, the 20MP cameras can be utilised in all environments, including underwater! A waterproof and dustproof design and the ability to withstand drops of up to 1.8 metres means you can take the JCB Toughphone anywhere without worrying about its well-being. Additionally, this device has a 4,050 mAh battery, offering over 30 hours of talk time and up to 12 days on standby.

Taylor added that the brand would look to provide protective solutions for more premium Samsung phones when the manufacturer releases its 2021 flagship devices. We’re at the right price for the right product,” Kemp added: “JCB has a large social media following, so that already opens up a massive potential customer base.” AvailabilityThe team behind Genuine Case Company include Jason Kemp and Roy Taylor, industry veterans of The Caudwell Group and Data Select. Developers of the original JCB Toughphone and more latterly founders of Our Perspective, the team has managed brands including Energizer Mobile and the Monqi Kids Smartphone. In 2020 Genuine Case Company was established, teaming up with Alcatel to provide cases and screen protection for their smartphone range. verifyErrors }}{{ message }}{{ /verifyErrors }}{{ The market these days is very much iPhone and Samsung so it makes sense to offer protection for the majority of the market,” he said. “The B2B space is going to be key for us to concentrate on and build our brand loyalty. JCB was so strong in B2B previously, so it makes sense for us to carry that sort of synergy forwards.”

JCB is set to return to the mobile sector in the form of a protective case brand, JCB Toughcase, from Genuine Case Company.Genuine Case Company heads Jason Kemp and Roy Taylor were part of the development team that brought out the original JCB Toughphone in 2007. The JCB brand is synonymous with hard wearing quality. A brand you can rely on. Working with JCB we have produced a range of cases that are both stylish and protective, well made and reasonably priced”, added Jason Kemp, Founder of Genuine Case Company. “We know from our research there is strong demand for the JCB mobile brand, given the heritage built up since 2007”. The Mediatek Octa-core processor and 6GB of RAM ensure you can use all your regular apps without worry about its performance. And there is plenty of space for all your content with the 128GB of internal storage. Box Contents There are JCB Toughcases for Apple’s iPhone 12 series, iPhone 11 series and the new iPhone SE. For Samsung, the selection is more limited, with cases for only the Galaxy A41 and Galaxy A21s.