Now, there have been some incredible launches of late (which we'll get to) but with each magic wand vying for your attention, you're probably wondering which mascara is truly 'the best?' Especially when they all promise to lengthen, curl and define? Plus, with so many different types of brushes that are either tapered, rubber bristled or twisted, how do you know which one is best suited for your lash type or eye shape? The correct application of the mascara helps us to achieve the desired look. Therefore, we give you some tips to wear dreamy eyelashes:

To soak the brush with the mascara, turn the brush from right to left, never move it up and down, as otherwise you favor the mask drying. If you fear blinking when you bring the brush close to your eyelashes, open your mouth, as this gesture makes blinking difficult. Let it dry for a few seconds and apply a second layer of product following the same movements. Recommend not applying more than 2 coats, otherwise the eyelashes will be overloaded. Start by curling your eyelashes with the help of a curling iron, so they will acquire a greater curvature and definition.How did WH test? I tapped up the best make-up artists in the game to find out if there is a formula or wand type to suit your lash types. (Yes, is the answer) before trying each and every one. Here's the best mascara for 2023. Want to know which is the best mascara right now? Well, if you're not sure where to begin before investing in a new lash lengthener, then you've come to the right place. Why? Well, as a beauty editor, I've tried hundreds. Trust me when I say I've got a good eye (soz) for spotting the workhorses from the show ponies.