Rather, warnings from head teachers and Police have led to misinformation about the content of the game and potential impact on children.

Huggy Wuggy Costume for Kids - Etsy

We’ve already seen reports eager to connect the scary Huggy Wuggy character to children jumping out of windows or breath holding playground games. The VSC Rating Board, extend the PEGI rating by stating “this game features a sense of threat and dread throughout as the player’s character explores an abandoned factory. The themes and visuals of my song and video are true to the character’s lore, actions and depiction in the game.To us, it isn't accurate to say that we created Poppy Playtime to be consumed by kids or adults, but rather our goal was simply to inspire and entertain anyone who decided to play the game. Rather than warning children about specific dangers such as Momo or Huggy Wuggy, parents and professionals can better help children by teaching them good practices online. In the game the player investigates a toy factory in which all the employees disappeared and some of the toys that used to be developed there have become sinister killer monsters. As far as we are aware, all of these warnings from schools are originating from fan made content based off of our game, but if you want my personal opinion, I do not think that any of these videos should be cause for concern, and we appreciate all the hard work and dedication our fans are put toward creating content inspired off of Poppy Playtime. The creator of one of the more popular pieces of fan content was Igor Gordiyenko who is TryHardNinja on YouTube.

Huggy Wuggy’ Don’t Panic, What Parents Really Need To Know About ‘Huggy Wuggy’

Most of the panic surrounds related content created on TikTok and YouTube that features the game characters in unsettling scenarios. I thought it would be creative to take the original jingle which mentions hugging forever and make it into a more obvious sinister version to be truer to his new sinister persona following the event the game.

In another sequence, a heavy box is dropped onto a fantasy character, causing it to fall from a height. The real danger with this panicked response is that it separates parents from the gaming world of their child. What advice would he have for parents if they were worried about children finding the song and being upset by it?

Huggy Wuggy Costume - Etsy UK Huggy Wuggy Costume - Etsy UK

As a parent, if even after making sure I’ve done everything I could to filter out this content and it still gets through, I would sit with my child and talk to them about what they saw, their feelings and reassure them that Huggy Wuggy is a made up character that can’t hurt them. Not only so we can ensure that the settings on our children’s social media and video accounts are appropriately configured, but to ensure we don’t over react to what is a popular game. Also, ensure you have Restricted mode on for your child's account this content is not available to them.

The real danger is that stories about Poppy Playtime and the Huggy Wuggy character spiral out of control like the Momo Challenge. As a YouTube creator I have done everything in my power to make sure the video is not served to kids younger than 13.