This month, energy drink company TENZING is joining the ranks via a partnership with CarbonCloud. The move makes the challenger brand the ‘world’s first’ soft drink to introduce carbon labelling. From crop to can​

We are the world’s first carbon labelled soft drink - something 81% of British people would support the implementation of across all products. We've analysed the greenhouse gas emissions emitted from crop to can, which allows us to be accountable for our impact on the planet whilst arming our community with the information they need to reduce their impact on the planet too. For example, we harvest our Green Coffee Beans in India and fund a Wind Energy project in nearby Andhra Pradesh to accelerate the countries’ shift away from coal powered plants,”​ explained the company founder. Why should the impact on your body be labelling any differently to the impact on our planet?” ​he told this publication.

The agri-food system is responsible for approximately one-quarter of all global greenhouse gas emissions. In 2019, oat drink producer Oatly introduced carbon footprint data via a partnership with CarbonCloud. In early 2020, meat alternative brand Quorn​ started introducing carbon footprint data, certified by the Carbon Trust, for some its products. With the Planet Mark, we consider waste, business travel, distribution, office emissions, and homeworking.” ​ Measuring carbon intensity​

Our ship-only policy is key to this, as well as ensuring all our heavyweight ingredients – like most of our juices, our beet sugar, and our water – are locally sourced.”​ Offsetting emissions​The new label displays the carbon dioxide equivalents (CO₂e), a value which converts the varying effects of different gases into the equivalent amount of CO₂ it would take to create the same greenhouse effect, the company explained. “By using this CO​ ₂e value, you can easily compare a drink to a piece of food, or even a car journey.”​ Sustainability is at the core of everything we do at TENZING. Our mission? Take full responsibility for our own footprint by actively reducing our carbon emissions, offsetting what we can't reduce right now and supporting as many people as we can to do the same. TENZING is using its carbon footprint information to become carbon negative. More specifically, the company is offering a ‘local offsetting programme’, which means it is investing in offsetting projects ‘at the source of impact’. Over the past year, the challenger brand – which prides itself on containing no artificial sweeteners, colourings, or preservatives – has worked with CarbonCloud to change this. The companies completed a full Life Cycle Assessment (LCA) to analyse the greenhouse gas emissions from ‘every stage’ of TENZING’s production, ‘from crop to can’. Not only do we offset the environmental impact of our product, we ensure that we look after all the people helping us to bring natural energy to your shelves too. We're proud to be Rainforest Alliance certified - which ensures a higher quality of life for our green tea farmers in Kenya.