If you have dry, brittle, frizzy, or damaged hair or hair that has been chemically treated, then you probably need extra moisture," says Valles. "Leave-in conditioners are particularly useful if you have dry, frizzy or damaged hair."

When it comes to application technique, Giannetos advises, "I recommend applying it only after you wash the hair and towel dry it enough where it's damp but not too wet. Depending on how long your hair is, I recommend applying between a dime or quarter amount and brushing it through the ends of your hair, avoiding the roots." For consistent moisture, frizz-taming, and curl definition, she also advises combing the product through the hair for even application. In addition, it can affect the hair's mechanical properties because it can penetrate the cortex, as evidenced by studies in the Journal of Cosmetic Science. In addition, the greater the damage, the greater the penetration. Finally, because hair is made up mainly of protein, hydrolyzed wheat protein can repair damaged hair follicles, lift hair, and reduce porosity (tiny holes) in the hair length. It does this by fortifying hair cells (and fortifying chemically treated hair) with proteins. Hydrolyzed wheat proteins are also known to provide a better combing experience, a silky feel (soft feel), hydration, and help maintain hair's natural structure. Although it cannot repair damage to the hair's keratin, it can replenish cystine in the hair gaps and prevent further weakening of the fiber. MULTICULTURAL CURLS ™ IS EXCELLENT FOR MIXED HERITAGE & MULTI-TEXTURED CURLS. GREAT FOR SOFT, LIGHTWEIGHT, AND WASH N GO STYLING. Where do you fit in? You are a beautiful mix of different ethnicities but cannot find styling products that work for your unique multi-textured curls. Some products are too heavy and leave your textured curls oily and weighed down. Other products are just too light. We know your story and share your frustration. Growing up as bi-racial babies, we were always searching for just the right product. Now, we celebrate our mixed-race heritage and the curls that come with it. And you can too! Multicultural Curls ™ gives your textured curls uniformity and manageability while at the same time fights frizz and adds just the right amount of super soft hold. Try it and you will love the beautiful curls that were styled with Multicultural Curls ™ “The Best Darn MultiCultural Styling Lotion” For all multicultural stylists, add this product to your multicultural hair salon.And when it comes to what you should avoid? Powell agrees with Giannetos, and adds, "You should avoid ingredients that weigh down the hair such as heavy oils, alcohols which dry out the hair, and silicones which can sometimes lead to product build-up." MultiCultural Curls is the definition of a Miss Jessie's original, as this styling lotion is the ultimate solution for styling and managing multi-textured curls. The inspiration for Miss Jessie's MultiCultural Curls derives from the childhood experiences of Miss Jessie's Co-founder's, Miko and Titi. Before they were even burgeoning young hairstylists and curl experts, Miko and Titi were a pair of bi-racial babies, in active pursuit of a product that could cater to their unique amalgam of curly textures. Some products were too heavy, oversaturating curls with oils and weighing them down. Other products were just too light. In the classic Miss Jessie's fashion, the Branch sisters discovered a solution to this problem, by coming up with an effective product capable of striking the right balance of moisture and hold- thus MultiCultural Curls was born. MultiCultural Curls gives curls uniformity throughout varying curl patterns, while simultaneously fighting frizz, and adding the right touch of super soft hold. Enriched with all-natural ingredients, including safflower oil and olive oil, MultiCultural Curls is a wash n' go styling lotion, that will give you a new appreciation for your diverse heritage, and the beautiful curls that come with it. I always suggest sectioning with clips and applying any product for even distribution," she starts."Section your hair in halves or fours.Disperse the leave-in into the palm of your hands and emulsify the leave-in by rubbing your hands together.Then, evenly distribute the product on each section.After you apply the product, use a brush, comb, or your fingers to distribute the leave-in through out the hair.You can then use a microfiber towelto plop or scrunch your curls with the leave-in only, or apply your styling products on top of the leave-in, and then use your hand or a microfiber towel to scrunch or plop your hair.Let your hair air dry or use a diffuser."

Evenly distribute a capful or more to damp, freshly washed, conditioned and detangled hair. Spread a generous amount until you have good coverage. Make sure you scrunch the hair to encourage curl. To dry: either use a diffuser attachment to dry the hair or air dry and GO! To refresh curl dampen hair and apply a capful or more of Multicultural Curls ™ and repeat steps above. This summer, as you search for the perfect lightweight curl styler, look no further than Miss Jessie's! Each of these products has been specially designed to highlight and preserve the structure of each wave, curl, and coil, highlighting your unique curl pattern without the leftover greasy, slimy, or crunchy residue other products may leave behind. To use apply a palmful each product to freshly cleansed and conditioned, damp hair to create lovely, luscious enviable curls. You follow up with a diffuser attachment to your blow dryer to increase curl's volume, or just do a little scrunching and finger styling, encouraging curl forms as you air dry and go! The wash n' go quality of these products qualify them as fun in the sun must-haves, for every pool, beach, or wilderness excursion you take this summer. So this year, get beach ready with boingy, boingy, bouncy, beautiful curls that are visibly healthy, smooth and shiny, while also soft to the touch. You will love these products so much you won't leave home without them!

The perfect styling lotion for blending multi-textured waves and curls.

Miss Jessie’s® Multicultural Clear ™ is the ideal lightweight curl styling gel for your unique blend of multi-textured waves and curls. Fall in love wit h Miss Jessie’s® Multicultural Curls ™ liquid styling gel the way so many others have, and get your curly and wavy hair with the perfect amount of hold without weighing down your curls or losing the battle with frizz.