The marketing of the Barbie movie, in my opinion, was so incredibly successful because it was tactile. While we were v intrigued about the plot of the latest release, unsurprisingly the fashion team here at Cosmo were mainly buzzing to see Barbie's mega looks on the big screen. Not surprisingly, Barbieland ® is filled with all pastel colors. If you've know about color analysis, this would be within the traditional "spring" palette. That means every color has a white undertone - giving it that spring feeling. Very light, bright, happy, and young. The movie cost over 145 million dollars to make. For context, that's just as much if not more, than the biggest Marvel ® movies.

If you've been anywhere with an internet connection lately, you've seen posts about the Barbie ® movie. People are going to theaters; brands are showcasing their newest Barbie ® pink product + even a Barbie-themed Air BnB is getting attention in California. Jocelyn Silver from Vogue describes production designer Sarah Greenwood and set decorator Katie Spencer as blending the worlds of Mattel ®, midcentury Palm Springs, and Old Hollywood to create the pink paradise. The director, Greta Gerwig, dubbed Barbieland ® " authentic artificiality." (There was also zero CGI in its creation or final product.) This has been the case throughout history, but in a different way. It started as a color reserved for boys, as it was derived from red. But remember, Mattel ® already had seen those issues play out. They probably felt like they had nothing to lose - and even if there was public hate, the controversy, and polarization might actually help boost the brand even more. Plus, the brand already had such a large amount of allegiance, loyalists would defend it to the death.People were actually bonding over a female movie experience, like Sex & The City The Movie, and yet even more seemingly bonded due to the color worn. Kind of like Harry Potter where moviegoers would wear robes. She blurts out in the middle of the dance floor, " does anyone ever think about dying?" as Barbieland ® comes to a screeching halt. Why has Barbie ® catapulted into international stardom, grabbed the heart of my barista, and had publications chasing me all week wanting thoughts on the power of color psychology in the film? Barbie herself is living her best life in her perfect Barbie world, partying of an evening with Barbies who are political leaders, supreme court judges and Nobel laureates (including Dua Lipa and Issa Rae), and a castrato chorus of beach-bunny Ken clones (including John Cena and Simu Liu) and Ken’s gloomy beta-male mate Allan (Michael Cera) when suddenly she is assailed with the terrible thought of dying. Remember, people watch movies to escape. Barbie ® gives audiences an artificial dreamland that gives feelings of joy, nostalgia, and imagination - all of which are encapsulated in pink.

The strategic use of pink, along with a brilliant marketing strategy, has not only made Barbie ® an enduring icon but has also inspired a broader shift in breaking gender stereotypes and empowering children to dream big.With the exception of "Ready To Ship" garments which can be shipped within 48 hours, the delivery time of most garments in our store is around 7-15 days. I believe all of this contributed to the creation of the movie and Mattel ® being willing to work with the studio. David Loranger, Professor of Fashion Merchandising and Marketing at Sacred Heart University, believes we're drawn to colors because they instantly convey various emotions. Josh Goldstine, Warner BrothersPresident of Global Marketing stated that the first "electric" moment of the marketing campaign was at CinemaCon in 2022, when they released a single image of Margot Robbie, as Barbie, laughing in a pink Corvette. From television commercials to print advertisements, Barbie ®'s creators consistently emphasized the allure of her dream-like world, which resonated with children's fantasies.