We believe that there are too many ingredients that do not exist that we prefer to claim the ones that really exist: bergamot, sandalwood, jasmine from Grasse. PLAYGROUND: The Place de l'Hotel de Ville, next to the old-fashioned merry-go-round where the children laugh. We believe that perfumery is not an ideology, just an emotion, to be shared with as many people as possible. HOW DO YOU FEEL? Transfigured and virilized by the magical intensity of patchouli, cedar and Haitian vetiver shrouded in a lively and intoxicating freshness. HOW DO YOU FEEL? Sublimated by the oriental scent of patchouli, tonka bean and sandalwood, enveloped in a cloud of coffee.

For this reason, with this launch, JUICY COUTURE targets transgressor, adventurous, energetic, hard-working women, mothers, daughters ... All women in the world, true warriors who, after years of struggle have finally begun to see the light . We believe in the power of love. If there is one secret ingredient in our perfumes, it is love precisely. We believe in the idea of excellence, in the constant search for the best, quality down to the smallest detail. HOW DO YOU FEEL? Free and fresh as when you get out of the shower, thanks to the scent of pear, bergamot, sage and ginger that awaken the senses and energize the silhouette.O.U.I. fragrances were dreamed up by Pierre Aulas, art director and olfactory consultant for many perfume brands (Mugler, Balenciaga, Azzaro, Egofacto, Zadig et Voltaire, etc), founder of Art of Nose, and in his spare time, he is an opera singer, ceramist, and beekeeper. At O.U.I. we believe perfume is all about the senses. This first and olfactory sense of the notes which reflect us, but also the rituals, the desires and the aspirations which make us and make sense.

We believe in “transparent” perfumery that respects the environment, skin, health and wallet. We love Clean! SCENARIO: "For a first date, he couldn't have chosen a better place than the exact spot where one of the most famous photos was taken: 'Le Baiser de l’Hôtel de Ville.' In his elegant suit, he has been waiting for her for 4 minutes, and the time seems endless to him. He sees her arriving on a bicycle, free as the air, with her floral dress, even more beautiful than the first time." SCENARIO: "He kisses her tenderly on the stairs of the Grand Palais, at the entrance to the Palais de la Découverte, precisely where they first met 5 years ago. This Parisian dandy loves more than anything this place of scientific experiments where he came as a child and which makes him nostalgic. It has become the most romantic place to celebrate their love." PLAYGROUND: The 2nd floor of the Eiffel Tower, the most beautiful view of Paris and the world to dream big.SCENARIO: "Obviously, he never tires of this unique point of life in Paris offered by the Eiffel Tower and its 324 meters. Here, closer to the sky, he soaks up the sun before sitting down at the table at Jules Verne, Alain Ducasse's starred restaurant, to taste the most delicious dishes of French gastronomy." We believe that perfume should be worn… and not contemplated. All of our juices are sensitive and appetizing: they make you want to be worn.