Biomed Superwhite contains only natural ingredients and is made without fluoride, making it suitable for children aged six and up who can’t brush with fluoride while their teeth are still developing. It’s a great vegan-friendly option and will leave your teeth looking subtly whiter if used regularly. Most of today’s toothpaste tubes are made from sheets of plastic laminate – usually a combination of different plastics – sandwiched around a thin layer of aluminium. The mix of materials makes it difficult to recycle through conventional methods. As a result, some 50 million tubes go into landfill annually in Australia, which is the equivalent to stretching twice across Australia. It’s fantastic to see companies striving to phase out difficult to recycle materials, innovating to find recyclable alternatives and sharing those learnings and technology to help transform the wider market,” she said. Perhaps unexpectedly, the Max White also features a unique ‘smart foam’ that aids in the removal of debris but also feels a bit weird if you’re not ready for it. There’s none of the gritty post-brushing residue that some toothpastes leave behind, and your mouth does feel fresh and clean for hours afterwards. We noticed an improved whitening after using it twice daily for a week and didn’t feel any increased sensitivity, either. Another added benefit is the flat, stand-up cap, which is really useful for keeping your sink area tidy. Colgate-Palmolive wants all toothpaste tubes to meet the same third-party recycling standards that we’ve achieved, so we are openly sharing our technology with toothpaste competitors as well as manufacturers of all kinds of tubes.”

Furthermore, the product is SLS Free and has been certified by the Vegan Society, the FSC, and EcoCert, meaning the formula is responsibly made and most of the components are derived from natural sources. Making toothpaste tubes part of the circular economy will help keep plastic productive and eliminate waste. There is a lot of work ahead but launching Colgate Smile for Good is a major first step.” Noel Wallace, Chief Executive Officer and President of Colgate-Palmolivecommented: " Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste. If we can standardise recyclable tubes among all companies, we all win. We want all toothpaste tubes -- and eventually all kinds of tubes -- to meet the same third-party recycling standards that we've achieved. We can align on these common standards for tubes and still compete with what's inside them."After five years in the making, Colgate is openly sharing its tube technology with interested companies and competitors with an aim to encourage all toothpaste tubes to become recyclable. But with so many toothpastes on offer, how do you distinguish between them all? Some are intended for protecting those with sensitive teeth, while others can provide the illusion of instantly whiter teeth – great for a one-off occasion, but the result won’t necessarily last too long. To help you choose, we’ve rounded up the best whitening toothpastes on the market, along with a short guide about what they can do for you.

Because over-the-counter whitening products can only include a small amount of whitening agents, these toothpastes won’t actively brighten the natural colour of your teeth. That can only be achieved by a dentist’s use of professional products that contain hydrogen peroxide, and should only be used once in a while. Most whitening toothpastes won’t brighten your teeth overnight but, when used regularly, they can remove existing surface stains and protect your teeth against future stains, too. Can I use whitening toothpaste every day?This variant includes High Cleaning Silica which helps restoring the natural whiteness of your teeth It’s a pretty pricey option – certainly the most expensive we’ve included here – but Strong Polished often seems to be on offer at various stores and online. The ingredients contained within the paste are 99.7% natural and purposefully selected to make the paste optimal for everyday protection. There are currently two variants – Smile for Good Protection and Smile for Good Whitening, with baking soda known for its whitening properties.