The buildable full-coverage foundation effortlessly masks imperfections while promising not to clog your pores, delivering ultimate breathability.

Positioned in the prestige beauty segment, Becca sells at Sephora, Nordstrom, Macy’s and Ulta Beauty. Inside a vast company juggling several makeup brands—in addition to Becca, Too Faced and Smashbox, there’s MAC, Bobbi Brown and Tom Ford Beauty—Becca didn’t manage to find sure footing. Using pea-sized pumps of foundation and your preferred foundation brush or damp foundation sponge, apply foundation to centre of the face and blend outwards. com, executive editor of xoVain, and senior online editor at NewBeauty; her writing has also appeared in publications such as InStyle, MarthaStewart.At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021. Intended to be a limited edition, Becca sold out of 25,000 units of the pinky-peach gold highlighter in 20 minutes upon its Sephora debut.

DeBaker shared with Wischhover that, as 2015 got underway, its brand recognition among consumers was less than .

Available in 24 versatile shades, this irresistible formula offers the ease of a liquid foundation and the blurred, airbrushed effect of a finishing powder its our new go-to for a flawless finish. Dimethicone, Water\Aqua\Eau, Phenyl Trimethicone, Trimethylsiloxysilicate, PEG/PPG-18/18 Dimethicone, Aluminum Starch Octenylsuccinate, Butylene Glycol, Isononyl Isononanoate, Silica Dimethicone Silylate, Isododecane, Sodium Chloride, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Methicone, Glyceryl Caprylate, Calcium Carbonate, Sorbitan Sesquioleate, Trihydroxystearin, Polysilicone-11, Dimethicone Crosspolymer, Methylpropanediol, Caprylhydroxamic Acid, Talc, Disodium EDTA, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)] . Using your preferred foundation brush or damp sponge, apply a pea-sized amount of foundation to center of the face and blend outwards. On the other hand, if you already have good skin this is probably really good and it also smells gorgeous!

In a statement to Women’s Wear Daily, a Lauder spokeswoman said, “The brand could not sustain success for the long term. Meanwhile, the initial beauty influencer mania was ebbing, and the makeup machine it built ran out of gas. For those who have supported the brand for 20 years, and those who will stand by the brand through this wind down, we thank you.However, on the days where I'm in a rush to go out the door and I could sacrifice a bit of coverage for a "even toned/this is good enough" vibe, this is just too tedious and sticky and patchy for me. Having said that, after setting it it's still not a great finish and does highlight texture a lot for a matte foundation. Designed to be lightweight without compromising on coverage, BECCA’s foundation delivers 24-hours of lasting power to ensure day-long perfection.