Your box is made from a significant quantity of recycled cardboard. This often has a rougher surface which resists adhesion by tape

Hand-held tape dispensers are often called tape guns. These work on the same principle - larger rolls of tape are fixed onto a revolving wheel, with the tape end extended to the cutting edge. Users grip the device using the large, tactile pistol-grip handle and apply the tape directly to the target surface. Desk tape dispenser - these are most likely used in an office or at home and are compatible with most standard Sellotape and adhesives. Heavy duty tape dispensers are robust and often feature a weighted base to prevent them from moving.If the gun features a pressure-adjusting handle, use that to ensure the tape is taut and ready for use Your box is dusty or has oil or grease on its surface. These substances also interfere with adhesion

Extend the tape end to the cutting edge - typically by threading it firmly through a dispensing slot below the cutting mechanism. Make sure the tape is smooth and has not twisted or formed air bubbles

Accessories for Adhesive Dispensers