Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p.22. ISBN 978-0-8020-7997-8.

The success of Pulse made us see the opportunity. Our Kaccha Mango Bite already makes more than ₹ 100 crore. But the spicy version came into the market just about 3 months ago. We are happy with the initial response," said Pravin Kulkarni, general manager (marketing), Parle Products, adding that the new candy is already selling about a fourth of what Pulse does.The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family, with a majority of it owned by Parle Agro products. [8] The separation was only that Jayantilal separated himself from his four older brothers. The reason was mainly because Jayantilal had a lifestyle different from his four older brothers. The four older brothers got the biscuits business as their share, and even to this day, they are all together with no further separation. Jayantilal took the beverages section as his share. This section was further divided between his two sons. The three companies today are as follows: Parle gets Happy Happy wooing the price-conscious". The Hindu Business Line. 2 February 2012. Archived from the original on 6 February 2012 . Retrieved 13 February 2012. Pulse’s success also spawned several copy-cat products. Some of them are still being sold at road-side kiosks. Please note that the company is not running any such offer/ contest or offering any rewards to the public. Parle Mango Bite: খুচরো পয়সার ছেলেবেলা! মনে পড়ে সেই হারিয়ে যাওয়া '১ টাকার আমের সুখের' কথা?". The Bengali Chronicle (in Bengali). 18 July 2022 . Retrieved 10 August 2022.

With Pulse, we rejuvenated the category. We consider competition healthy. The market is big enough to accommodate many players. As a fast moving consumer goods company, we feel the consumers should have more options. Consumer delight is our main focus," said Shashank Surana, vice president, new product development, DS Group. Italian company Perfetti Van Melle India, which sells Alpenliebe, Chloromint and Mentos candies and Happydent chewing gum, leads the market with more than ₹ 2,000 crore in sales. Besides Parle Products Ltd, Kolkata-based cigarette-to-hotels company ITC Ltd also has a presence in the confectionary space. ITC makes Candyman and Mint-O.

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Parle bakes a biscuit formula for TN, Kerala". Economic Times. 29 January 2003 . Retrieved 12 February 2012. We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. Paramita Chatterjee & Ratna Bhushan (13 January 2009). "No sign of truce in battle over 'Parle' brand". The Economic Times . Retrieved 12 October 2011. Dev Chatterjee & Meghna Maiti (15 September 2008). "Chauhan siblings close to settling row over Parle brand". Economic Times . Retrieved 12 October 2011. Thanks to our strong carrier network, we are able to deliver to all regions of the UK including the British Isles.

Our products reach about 5.5 million retail outlets. This gives us an edge. Pulse does not have such wide retail reach," he added. Pulse’s monopoly has now been challenged by Parle’s candy, he added. Bhushan, Ratna (3 March 2011). "Parle-G world's No 1 selling biscuit: Nielsen". Economic Times . Retrieved 23 November 2017. Parle Agro (1960s), led by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan). The company is run by his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy). Our cold chain logistics technology and process allows for the safe transport of temperature-sensitive goods and products along the supply chain . We use special temperature-controlled food grade boxes which keep the products in chilled condition up to 48 hours. Thanks to our food engineering team's studies that relies heavily on science to evaluate and accommodate for the link between temperature and perishability, we have 99.5% success rate for delivering the chilled food in perfect condition. Our current studies are aiming to improve this even further by the end of 2021. Products of DS Group reach about 850,000 retail outlets across the country. Pulse, which is a sub-brand under DS Group’s umbrella confectionery brand Pass Pass, is also not available nationwide. Initially, the product was sold only in Rajasthan, Gujarat, Delhi and Maharashtra, before reaching a few more states. The company has also launched a second flavour – Guava. But this was not received as well in the market.Still, spicy raw mango flavoured candies account for a minuscule part of the Indian market. The candy market in India was estimated at ₹ 5,500 crore, according to a study published when by market research firm Euromonitor International. We have a committed team of over 10,000 employees working with utmost determination and helping us win the trust of Customers. Our workforce aims for achieving the zenith of Customer Satisfaction by providing tasty and healthy Parle Biscuits and Parle Candies.

All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. A dispute over the use of "Parle" brand arose when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. [10] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company which has no relationship with Parle Products. [11] Infrastructure [ edit ] Parle Products (styled PARLE in its logo) is an Indian multinational food processing company, based in Mumbai. It is best known for the biscuit brand Parle-G, [2] [3] which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report. [4] [5] [6] History [ edit ] Parle began manufacturing biscuits in 1939, with a license to supply their biscuits only to the British Army. In 1947, when India became independent, the company launched an ad campaign showcasing its Glucose biscuits as an Indian alternative to the British biscuits. [7] The Parle brand became well known in India following the success of products such as the Parle-G biscuits. Much later, in 1977, the Morarji Desai government expelled Coca-Cola from India. The family saw an opportunity here and opened their own cold drinks business, which flourished because there was no competition. It minted money from selling cold beverages like Gold Spot, Thums Up and Frooti, all of which became household names. Parle Bisleri (1970s), led by Ramesh Jayantilal Chauhan, younger son of Jayantilal. He runs it with his wife Zainab Chauhan and their daughter Jayanti Chauhan.