Body spray brand Lynx has handed over its product development process to artificial intelligence to formulate its latest fragrance. Rook Perfumes, meanwhile, offers Scent of the Metaverse. Described as the first NFT perfume ever created, the fragrance was inspired by “something that was familiar and unfamiliar at the same time”. Unilever also said the product was designed to tap into “generation Z’s fascination with the world of tech and crypto, which has seen exponential growth in recent years.” There’s also an augmented gamification which allows people to spray the can in AR to reveal a code. The code opens an exclusive Lynx competition, with the prize winner awarded an event hosted by the hologram of Aitch,” Unilever explained. New Lynx fragrance set to deliver 'Unlimited' sales". Unilever.co.uk. Archived from the original on 2 June 2009 . Retrieved 2009-05-09.

The limited-edition product was made in collaboration with Swiss fragrance company Firmenich to come up with the unique AI generated scent. In March this year, Unilever revealed a three-year strategy aimed at driving value across their Sure, Lynx and Dove brands – which between them control about 60% of the UK deodorant market. Osborne, Grant (2 July 2002). "Unilever give Ego the Axe - will Lynx be next?". Base Notes. Archived from the original on 24 January 2023 . Retrieved 20 January 2022.Lynx A.I. Body Spray was developed using 46 terabytes of data, 6,000 ingredients and 3.5 million potential fragrance combinations to create one unique scent, according to the brand, which retails as Axe in certain markets. Feifer, Jason (7 August 2012). "How Axe Built A Highly Scientific, Totally Irresistible Marketing Machine Built On Lust". Fast Company. Archived from the original on 15 October 2019 . Retrieved 15 October 2019.

Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas.

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Responsible Use". The Axe Effect. Archived from the original on 6 August 2009 . Retrieved 27 January 2010. All new LYNX Epic Fresh Body Spray for men is our most iconic fresh fragrance. We take freshness to a whole new level. Let our 48-hour-High Definition Fragrance bust odour and invigorate your senses. Our vibrant Grapefruit & Tropical Pineapple Scent brings energy and a zest for life. Walk with confidence. Inspire devotion.