How is this possible? It's partly explained by the nature of the chocolate market: in Japan, for a long time there was only one very visible brand (Meiji). So when the Kit Kat came along there was still plenty of room for a new brand... Not only that, but Japan is a country where chocolate is still considered a luxury product, eaten mainly on special occasions. That's how Kit Kat was able to position itself, in just a few years, as one of the most popular "mainstream" chocolate brands in Japan!

Japanese Kit Kats | Japan Experience Japanese Kit Kats | Japan Experience

KitKat Green Tea Matcha is inspired by one of the most popular of the 350+ KitKat varieties that have been available in Japan over the years. The brand is a household name there, popular for gifting and with tourists looking for an interesting souvenir. Indulge in the mouthwatering taste of Sachertorte in every bite of our Japanese KitKat. This unique blend of Austrian and Japanese cuisine brings together the rich chocolate flavor of the original Sachertorte with the crispy wafer texture of KitKat.

We have been receiving many requests about making the different KitKat flavours in Japan available to our consumers here. This unique new flavour has been Japan’s firm favourite for the last fifteen years and we are sure it will be a huge hit here as well.”

Kit Kat Flavors - VICE The 10 Best Japanese Kit Kat Flavors - VICE

Additionally, matcha contains an amino acid called L-theanine, which can induce a calming effect and improve mental clarity. Incorporating matcha green tea into your diet can be a delicious way to enjoy these health benefits while indulging in a sweet treat like homemade matcha green tea Kit Kat bars. Here’s everything you need to know about matcha and if it goes bad or isn’t as fresh anymore. Homemade Matcha Kit Kat Ingredients: These wondrous Japanese Kit Kat mini ball shapes are available in a range of different varieties and delicious combinations such as KitKat Ball Nuts, Cranberries, Rum and Raisin. It’s also available in a yogurt KitKat Ball Nut and Cranberry flavour.If you're curious about the different grades of matcha and why they matter, we suggest you take a look at this guide 👉 A guide to Matcha Grades that actually makes sense The European market may be more interested in the kit kat matcha green tea flavor and willing to accept ones made using Chinese matcha. Crafting a Matcha Kit Kat is no simple task. It begins with carefully selecting matcha sourced from tea-growing regions of Japan, where the leaves are cultivated, harvested, and stone-ground with precision. In Japan, there truly have been some weird and wonderful Japanese Kit Kat flavours, many exclusive to the country and not produced elsewhere. For example, in 2010 the top selling Kit Kat was Soy Sauce! The white chocolate coating contains matcha paste and is futhether blended with ground matcha tea leaves. These ground tea leaves are also infused into the wafers, resulting in a sensory matcha experience. KiKat Minis Otona no Amasa Deep Matcha is available at supermarkets and drugstore across Japan.