That trend was sustained by wines made by the traditional Governo technique which adds partly dried grapes to new wine. The new feature promised in the heading is Optimising Opportunities, which expands on the idea of using promotions to try something different without risking too much money.

If I were a marketing specialist, I would call it “controlled adventurism” – so it’s probably a good job I am not! If no one is home, our courier will leave a card to say they have attempted delivery, or have left the item at your local post office or with a neighbour.Basically, though, wine lovers came to recognise chianti as robust red wine with flavours of cherries and nuts usually wrapped in the firm tannin that works well with heartier components of Tuscany’s cuisine. The idea is to suggest something from a supermarket promotion that may not be an obvious choice but could be well worth trying while the price is reduced – and I tell you why. So, let’s have a go. Two good harvests in the last decade helped to reinforce that reputation for powerful wines but as the “teen years” closed, softer and lighter versions began to emerge – and to gain followers. Especially as things get tighter, that is an understandable concern even if it means that valuable discoveries go … well, undiscovered.

Exceptions are Northern Ireland and some parts of the Scottish Highlands & Islands which operate on a 2 working day service Standard delivery within UK Mainland Over three hundred years ago, Tuscany’s Chianti region became the world’s first “delimited wine zone” but the intervening years have not all been plain sailing.Since their number and the time-scale prevents me from sampling them all, these are “steers” rather than specific recommendations. Here is my regular review of High Street promotions but I am phasing in a few changes to the layout and the charts.

One of life’s big current inhibitors seems to be the mirror image of FOMO – in other words FOWM (the fear of wasting money, rather than of missing out).

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This directs attention to wines at especially noteworthy prices or where my experience with previous vintages created a positive impression.