Every time a ball is claimed, Coca-Cola will donate another ball to a local community through its longstanding partnership with football charity StreetGames. The winner can choose which region across GB they would like the ball to be donated to. Both promotions will be supported by high-impact point-of-sale material to help retailers create a sense of football fever in-store and online. The FIFA Women’s World Cup 2023 in Australia and New Zealand further anchored Coca-Cola's 'Believing is Magic' campaign. The tournament allowed fans to immerse themselves in unique Coca-Cola and Powerade experiences across various stadiums and FIFA Fan Festivals that paired celebration with sustainability. The tournament put a spotlight on the remarkable achievements of Team Coca-Cola players, who were among the best female footballers worldwide. Their journey offered a compelling example of the power of self-belief, mirroring the 'Believing is Magic' campaign's central ethos. Following are the companies and organisations sponsoring the 2022 Qatar World Cup, enjoying a strong branding presence across the tournament’s physical and digital assets. Coca-Cola TM is helping retailers to tap into the excitement surrounding this summer’s UEFA EURO 2020 TM, by giving shoppers the chance to win a host of football-themed prizes in the run-up to the tournament.

NATIONAL: With the ICC T20 Men’s World Cup just around the corner, Thums Up, Coca‑Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign to provide audiences with exclusive access to match footage and content. Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign. In late March 2022, Qatar Airways announced via a statement that its senior management would attend the Final Draw of the 2022 World Cup, which was held on April 1, 2022. Yadea also served as a Regional Sponsor to the 2018 Men’s World Cup, which was held in Russia. BetanoThe German sportswear manufacturer sponsored 3 national teams during this World Cup and generated over 5.5M interactions across its social channels. Although, it only had 10% of the combined interactions of rivals Nike and Adidas, it ranks 4th among all participating sponsor brands (official & kit sponsors), beating top tier sponsors such as Hyundai, Kia Motors, Qatar Airways and others. Chinese brand sponsors FIFA World Cup sponsors: 5 sponsor brands participated in this category at World Cup Russia 2018, with an estimated sponsorship cost of 8–20 million Euros (9–23 million USD) From 25 th May, consumers will be able to scan QR codes on 500ml PET bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar – including the popular cherry and vanilla-flavoured variants – and 250ml cans of Coca-Cola Energy and Coca-Cola Energy Cherry, to find out instantly whether they're one of thousands of winners. Pepsi’s World Cup campaign is the only one that feels like it answered the brief. It’s a joyful extravaganza of one-upmanship like World Cup campaigns gone by.

Last month, the ICC had announced the schedule for the Men's ODI world cup, which is set to commence on October 5 in Ahmedabad, where England and New Zealand will face each other. Hublot is also “timing” all games at the World Cup, with all 129 official referees set to wear Hublot watches to assist them in their officiating throughout the tournament. Phygtl. The Causeway Bay, Hong Kong-headquartered Chinese dairy products manufacturer was onboarded by FIFA as a second-tier World Cup sponsor for Russia 2018 in December 2017. In October 2021, China Mengniu Dairy Company was confirmed as a sponsor for the 2022 Qatar World Cup. VivoThe sports-betting brand of Athens-based entertainment company Kaizen Gaming was announced as a European Regional Sponsor of the Qatar World Cup in November 2022. Apart from branding rights, the deal entails Calm subscriptions being offered to players, workers and volunteers at the aforementioned FIFA tournaments for free, with fans also being offered heavily discounted subscriptions. 2022 FIFA World Cup™ Qatar Sponsors Budweiser, BYJU’S, Crypto.com, Hisense, McDonald’s, China Mengniu Dairy Company, Vivo, Roblox, Hublot, Phygtl Budweiser Prizes will include Hisense televisions, Just Eat vouchers, PS4 access codes and ultimate Coca-Cola TM fan kits complete with sunglasses and scarves. The aim is to help fans recreate the matchday experience at home, while limits remain in place on stadium attendance.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup TM since 1978. Coca-Cola has advertised at every FIFA World Cup TM stadium since 1950 and is a long- The last renewal between the two parties was announced in October 2011, with Budweiser remaining as a global FIFA sponsor for the 2018 and 2022 men’s World Cups. All of these efforts have been made with a crucial goal in mind – to help create value for our customers. We pride ourselves on the quality of service we provide our customers and I’m confident with the steps we’ve taken, CCEP will have helped its customers have a great FIFA World Cup and grow their businesses.In November 2021, FIFA made vivo the exclusive smartphone sponsor for the 2021 Arab Cup, which was also held in Qatar. Coca-Cola will use its global reach to connect with fans around the world and inculcate true sportsmanship through a series of online and offline activations. The customer has to scan or manually enter the voucher code they’ve received on the McDonald’s App to redeem their prizes.

iv. Free Drinks (350ml Pet): The appropriate drink will be printed underneath the can tab or closure of the Specially Marked Product and the drink can be redeemed at the store the consumer bought the original product at or any other participating store by handing over the original can tab or the closure with the drink mentioned on it. The consumer can choose any flavour amongst Coca‑Cola Original Taste, Coca‑Cola Zero Sugar, Fanta Orange or Sprite product available in the winning size as their free drink.Our friends at Coca-Cola have provided extraordinary support for Fifa and the Fifa World Cup over many years, and we applaud their latest creative efforts to inspire and engage fans across the planet in a unique festival of football.” Pepsi aside, if the World Cup is anything like the adverts it won’t just be the most controversial World Cup ever but the most boring one too. To mark the launch of the campaign, Coca-Cola yesterday partnered with legendary barber Mark Maciver, who boasts football and music stars on his client list, and his iconic SliderCuts barbershop in East London to offer free trims for fans in return for their FIFA World Cup TM promise. It’s a weird mix of drivel that feels really disjointed. But admittedly, I’m not a BTS fan. Or a Steven Gerrard fan. Or a boring cliched car ad fan either. As a valued and long-standing Fifa partner, Coca-Cola plays a vital role in enhancing the Fifa World Cup fan experience worldwide and driving our ultimate vision of making football truly global,” said Romy Gai, chief business officer at Fifa.