Dzurillay, Julia (October 12, 2019). "Move Over, Marvel—Shane Dawson's 'The Beautiful World of Jeffree Star' Has a Hilarious After-Credits Scene". Showbiz Cheat Sheet . Retrieved October 4, 2019.

During the 14 month period between The Secret World of Jeffree Star and The Beautiful World of Jeffree Star, Shane and Jeffree were working behind the scenes creating what would be called The Conspiracy Collection. One area where this palette really excels is the blendability of the shades. They apply pretty easily and can be built up into a bright and strong colour. When you’ve worked out which shades you think will go together, blending out is super easy, and the shades will combine and work well. This is a good palette for bold looks that cover the whole eyelid area, and each shade can be blended out to create this kind of result. Garrett, Alexandra. "YouTube stars Jeffree Star, Shane Dawson have a Conspiracy for your face". CNET . Retrieved November 25, 2019. On October 31st, Uino Aino also did a full review and palette unboxing which accumulated over 13,000 views in a day (shown below). Leading up to the launch media outlets like The Verge [1] covered the internet's excitement. Contreras, Cydney (October 29, 2019). "Shane Dawson & Jeffree Star Unveil the Entire Conspiracy Collection". E! Online . Retrieved October 30, 2019.

Flanagan, Hanna (November 22, 2019). "Jeffree Star Responds to Customers Who Claim There Are Hairs in His Eyeshadow Palettes". people.com. People . Retrieved November 25, 2019. I’m proud of this look, because it’s so different to my usual style. I even used negative space here, by not applying anything on the center of my lid. The colors I love, so this is something I feel very comfortable in. The popular series also gave the viewers an inside look in Jeffree’s company, Jeffree Star Cosmetics, which he built up with the little money he had left in his savings after ending his music career. Dzurillay, Julia (October 2, 2019). "Here's What Fans Are Saying About Shane Dawson and Jeffree Star's Project, 'The Beautiful World of Jeffree Star' ". Showbiz Cheat Sheet . Retrieved November 25, 2019.

Reception of The Beautiful World of Jeffree Star varied throughout the series but was generally mixed. Dawson's hesitance to include a past controversy concerning James Charles and Tati Westbrook resulted in criticism; Dawson included the events in the finale of the series. Before the finale, reporters criticized the series for focusing too much on The Conspiracy Collection and compared the series' influence to that of Dawson's past works, such as The Mind of Jake Paul and The Truth about TanaCon. Tanacon: A reference to a convention hosted by Tana Mongeau, another influencer on YouTube. Tana made the convention with the intent of challenging VidCon when they did not give her the ability to go as a “featured creator”. Shane created a series called The Truth About TanaCon where he tries to get an insight on how the convention turned into a disaster. Conspiracy Palette is an 18 shade eye shadow palette made by YouTubers Jeffree Star and Shane Dawson. The collaboration stems from Shane Dawson's budding interest in the makeup world which then led to a documentary series called The Beautiful World of Jeffree Star. The series follows Dawson and Star as they create a conspiracy inspired makeup line to be release by Morphe and Jeffree Star Cosmetics. Due to the series popularity the millions of the palettes sold within the first five minutes on November 1st, 2019. History The palettes might not have colors for everyday use but the stories behind the palettes as well as the want to support the creators is what makes people want to buy the product. Shane and Jeffree have been successful, the first launch of their online merchandise store sold out in less than 30 minutes.On January 7, 2020, Dawson announced the planned to make a final episode of the series that featured bloopers and deleted scenes from the first seven episodes. [28] On January 21, 2020, Dawson released the extra episode on his secondary makeup channel, "ShaneGlossin". This episode includes footage of an attempted break-in of Dawson's house. [29] The scene also includes the arrival of police and the intruder's arrest. [30] The Conspiracy Collection [ edit ] Gawley, Paige (November 1, 2019). "Shane Dawson and Jeffree Star's 'Conspiracy' Collection Drops and Breaks the Internet". etonline.com. Entertainment Tonight . Retrieved November 2, 2019.

While the main focus of the series was The Conspiracy Collection, many criticized Shane for not including his reaction to past controversies that were teased in the trailer. Shane, despite his hesitance, decided to include it in the finale, “The Beautiful World of Shane Dawson”. a b c Strapagiel, Lauren (November 1, 2019). "The Shane Dawson And Jeffree Star Makeup Collection Is Out And People Are Losing It". buzzfeednews.com. BuzzFeed News . Retrieved November 2, 2019. a b Carlin, Shannon (November 23, 2019). "Jeffree Star Explains Those Hairs That Were Found In His Eyeshadow Palettes". refinery29.com. Refinery29 . Retrieved November 25, 2019. Alexander, Julia (September 25, 2019). "Shane Dawson's new docuseries will explore beauty YouTube's biggest controversy". The Verge . Retrieved November 25, 2019.

On November 10, 2019, Star released a video announcing the collection had broken several records. Six days after the collection's launch, over one million eye shadow palettes had been sold. [4] Star also said the launch was the biggest e-commerce launch in the history of the internet. [4] Cheese Dust: A reference to the cheese dust left over after eating Cheetos. Shane even named his ginger cat Cheeto. The Simulation: Another reference to his conspiracy videos. The simulation is a popular theory that everyone is just living in a simulation and what you’re experiencing isn’t real. Krause, Amanda (November 26, 2019). "Jeffree Star and Shane Dawson are answering fans' prayers by rereleasing one of their eye-shadow palettes with a new shade". Insider . Retrieved November 27, 2019. a b c d Russaw, Jeanine Marie (November 1, 2019). "Shane Dawson and Jeffree Star 'Conspiracy' cosmetic release: what to know about their new collaboration". Newsweek . Retrieved November 25, 2019.

Contreras, Cydney (January 21, 2020). "Jeffree Star and Shane Dawson Just Threw So Much Shade at Kat Von D, Jaclyn Hill and More Beauty Gurus". eonline.com. E News . Retrieved January 22, 2020. Rigby, Brittney (November 1, 2019). "Shane Dawson and Jeffree Star's YouTube series is a marketing masterclass". Mumbrella . Retrieved November 25, 2019. Some Shane Dawson and Jeffree Star fans say they've found "hairs" in their Conspiracy palettes". popbuzz.com. PopBuzz. November 16, 2019 . Retrieved November 25, 2019. Top Trending Topics for united states". August 10, 2021. Archived from the original on August 20, 2021 . Retrieved August 20, 2021. In the fourth episode of the series, “The Secret Life of Jeffree Star”, Jeffree asks Shane if he ever thought of doing a makeup line. Shane says that he would love to do his own makeup line, but he is worried that people might think it weird for him to do makeup.For the two people that missed it, 'dramageddon 2' as it came to be known, started when Tati Westbrook uploaded a video with a number of allegations against her former friend and fellow YouTuber James Charles. Of the 18 shades, eight are not intended for use around the eye area, due to not being FDA approved. This isn’t really anything to worry about and doesn’t mean the palette is harmful; it just means that these shades are more intensely pigmented and may cause a bit of staining. This is an ‘issue’ that occurs with many palettes that use vegan formulas for their pigments. Having used every shade in the palette, ‘Pig-ment’ seems to be the only one that has stained my eyelid a little, and I was left pink for a day. The Simulation - Mica, Octyldodecyl Stearoyl Stearate, Dimethicone, Talc, Zinc Stearate, Glyceryl Caprylate, Lauroyl Lysine, Boron Nitride, Silica, Methicone, Potassium Sorbate, May Contain + / - : Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Ferric Ferrocyanide (CI 77510) A palette so good, it’s almost controversial. Made in collaboration with YouTube star Shane Dawson, the Mini Controversy Palette from Jeffree Star Cosmetics features a versatile selection of cool blues, rich purples, and soft neutrals. About the Shades