Pinpoint what each age group is looking for, and focus your efforts there. Ideally, you’ll want to expand your offer in multiple areas to support every part of your community. An influencer is someone who has a loyal following (typically on social media) and can influence the decisions of their audience. Market and sell your products or services to Hotels, Golf Courses, Leisure Centres, Gyms, Visitor Attractions, Independent Schools and many more. We have had the pleasure to work alongside a growing number of leisure trusts and fitness providers, developing strong, results-driven marketing strategies which allow our clients to compete with national competitors at a local or regional level. Find out what each demographic desires and what their goals are, and then you can begin to develop (or promote if you already have them) the facilities and services that are most relevant. Expanding Your Leisure Offer

The business has been established for over 30 years starting life as John Turner Leisure Marketing Ltd, producing trade directories covering the health & fitness, leisure centre, swimming pool and outdoor amenity markets. It is important to be clear on what you are offering and to whom. This is what you are trying to 'sell' or promote to both new and existing 'customers'. Start off by thinking about who your ‘customers’ are. These are the people you want to attract to your club. They could include members and participants, volunteers, coaches and officials, parents, funders. Write down a list of all your customers, both existing and those you want to target in your marketing efforts. According to the LeisureDB State of the UK Fitness Industry Report 2023 there are 6,998 gyms, health clubs, and leisure centres in the UK. 36% of those are public sector leisure operators. Competition is tough, especially for leisure operators.Place brand and council brand are two very different things and are too frequently confused. Advice on the LGA’s Comms Hub explains the differences amongst other helpful guidance on developing a place brand: SEO – search engine optimisation – is essential for operators. It’s second nature for most consumers to turn to Google when looking for products and services. That’s true for leisure activities too. Every demographic benefits from a leisure centre that serves the whole community. Developing a community hub will help you support members through all stages of their life.

That’s the first step in our guide, which explains how to discover member demands and how to target different member demographics.Every age group wants to see more wellbeing support and services offered. Prioritise mental health and wellbeing, breathing workshops and relaxation classes, and your leisure centre will have a big social impact. The Fitness Business Podcast explores this further in its episode on rebuilding your sales and marketing in 2021 . Key points of the episode including talking about what your marketing message will look like and the changes to the fitness sales and marketing landscape in 2021. Marketing Strategies for a Hybrid Business Model As a full service marketing agency, we provide an array of integrated services including marketing research and strategy, re-branding, public relations, web development, digital marketing, social media marketing, videography, large format printing and signage. Every little step you take can make a big difference. Attracting all ages just takes time and focus