Other women begin appearing in the same ad, a different one every day, and Zoe realizes they’ve become the victims of increasingly violent crimes—including murder. With the help of a determined cop, she uncovers the ad’s twisted purpose…A discovery that turns her paranoia into full-blown panic. Zoe is sure that someone close to her has set her up as the next target. I'm not a fan of dual-POVs where the characters aren't narrated in the same POV—Zoe's chapters were in first person and Kelly's in third person. For me, I would have enjoyed the story more if both characters were in third person. Zoe's internal thinkings slowed the book down, making it a bit monotonous in a few areas where the tension could have been ramped up. You leave your house to go up work at exactly the same time each day, you sit on the same seat,in the same carriage,on the tube,walk the same path and arrive safely at your destination at the same time. I'm giving this one 3.5 stars rounded up to 4 because I loved the writing and I couldn't put it down. Kelly takes an interest in the classified ads after Zoe alerts her to a possible connection to the case she's been working on. Finding a connection between the classified ads and other crimes could help her redeem herself. Four years ago, she was demoted from the Sexual Offenses Team to the Neighborhood Policing Team. I loved Kelly's passion for her profession and her protectiveness of her twin sister. She has a victim-focused approach to police work, but she also has issues getting too close to her cases. I was rooting for her! I wish Zoe and Kelly interacted more, because I would have liked to spend more time with her.

I liked Kelly. She reminded me a bit of Havers in Elizabeth George's Linley and Havers series -- well meaning and smart, but often overly eager. Sure, the thought of being watched and followed was anxiety inducing—in the beginning. The author relies too heavily on that fear to carry this story and without much action, the payoff doesn’t feel big enough. At least not for this suspense junkie. I’m sorry to say, but I found the majority of Zoe and Kelly’s story to be incredibly slow, rife with convenience, clunky with awkward revelations and just not all that exciting. Besides Kelly, there wasn’t a whole lot of depth to any of these characters. I'm starting to develop a thing for murder/crime thrillers. Like a good thing. I don't read them very often, but when I do, I always end up obsessed with the crime and unable to put the book down. Well, that is unless the book is super boring, and I can't stand any of the characters, which was how I felt with Jo Nesbo's "The Snowman" (I can't believe they made that book into a film!) - but I digress.The last couple of chapters. WOW. I could feel the characters' panic and anguish as if it were my own. I am not going to say anymore because of spoilers!.

But what if your meeting was no accident?What if they were privy to your exact routine,watched you from afar and planned the whole 'accidental' meeting? When Zoe Walker sees her photo in the classified ads in a London newspaper, she is desperate to find out why it's there, and more importantly who put it there. Worse still it's among the ads for 'escorts' chat lines and dating agencies. And so begins this journey of terror that knows no limits, but I don't want to give anything away because I wouldn't want to spoil the journey for YOU. I never quite bought into the purpose for which Zoe and other women's photos ended up in the dating service section of the newspaper without their knowledge. This book went for way too long. I think it probably could have skipped about 75% of the book. This would have fixed all of the pacing issues that I had, and would have keep the tension throughout the novel. So Zoe sees herself in a newspaper ad. A rather suggestive one. Those around her, including the police, dismiss it as coincidence. But then other women appear and the coincidences pile up and we are off to the races…I liked how the feeling of paranoia grows throughout the novel, and suspicion is cast on many people within the protagonists life, increasing her anxiety and leaving her with no one to trust. many red herrings, many tense situations, much atmospheric dread. Other women begin appearing in the same ad, a different one every day, and Zoe realizes they’ve become the victims of increasingly violent crimes—including murder. With the help of a determined cop, she uncovers the ad’s twisted purpose...A discovery that turns her paranoia into full-blown panic. Zoe is sure that someone close to her has set her up as the next target. This is a psychological crime thriller, and for someone like me, who loves psychological thrillers but isn’t a huge fan of crime and police procedural, I think this had the perfect balance. The ending felt clumsy. All of a sudden, the criminal makes a silly mistake and can’t seem to fix it, despite all their previous cleverness. A police officer sends a totally unbelievable communication to a victim. Then the criminal seems to become a completely different person. Then, as the cold light of doubt has been ushered in by this personality swap, and the other unlikely events, the reader might start considering whether the entire concept really works…