The product does seem to have a number of takers, so I guess, there are people who like it. I guess its just “different strokes for different strokes”! I personally will not recommend it or buy more shades. The fragrance is really off-putting for me. And trust me, I’m not sensitive to fragrance. But this one, just gets to me. Bottomline – it’s not a BAD product, it’s more like an average product. So, if it is average, why don’t I like it?

I have discussed this point in detail while reviewing Bombshell and Icon. I have shared my viewpoint on the price point at which this is based. Also, I have shared why I feel the price point may be what it is. Tying up with a retailer who has a worldwide reach comes with its own cost to the company. We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when Fairly easy to apply with the applicator, you have to be a bit extra careful as the formula is quite thin.answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but If you look at the lip swatch I have shared, I have the Liquid Matte at one side and the Lip Contour on the other. The shades are absolutely identical, just the finish of both are different. Kudos to the product development team for that! It can be a challenge to reproduce the same shade in a different format. Normally, there tends to be little or more variance. In this case – none!