Cover can prove particularly important for retailers, who are often small to medium-sized businesses with a limited number of shareholders The offer for Bloo Foam Aroma Fragranced Powder Ocean Mist 500g at Iceland calendar week and many more offers

FoamAroma delivers state-of-the-art takeaway coffee cup lids that change how your customers sip their coffee on the go. As a premium coffee cup lid maker, we want your customers to drink your to-go coffee like drinking from a porcelain cup. Bloo, one of the UK’s leading Bathroom Care brands, has launched a unique range of cleaning powders that foam and fragrance when dispensed into the loo bowl. We’re incredibly excited to launch our new TV advertising campaign to promote the new FoamAroma range, which has proven to be a real hit with consumers,” said Melanie Billows, marketing controller for Bloo. Household cleaning supplier Jeyes is launching Bloo Foam Aroma, a range of cleaning powders that foam and release fragrance when dispensed into the toilet bowl. Particularly useful in the kitchen and bathroom, the new Jeyes Smart Brush range delivers superior removal of invasive mould, mildew and limescale due to the combined actions of the powerful, specialist gel formulas and a unique rigid angled brush. The Smart Brush range is designed to give a fast and effective finish, helping users get to hard-to-reach places such as around taps and inside your shower cubicles and make light work of tough, specialist cleaning jobs.

Better Coffee Experience

While private-label ranges and promotions have largely driven volume sales within the household category in recent years, innovative brands which can offer consumers added ease and superior results are vital when it comes to generating value sales, writes Gillian Hamill

Foam Aroma is a fragranced powder that leaves your bathroom smelling fresh & floral whilst also leaving your toilet clean. If you are looking for the current offer of Bloo Foam Aroma Fragranced Powder Ocean Mist 500g at Iceland in ,Yes, we’re still using FoamAroma and still love them! New customers continue to remark on how much they love it and how intentional it shows that we are into all details of the coffee.” A single coffee experience in 2007 provided inspiration to create a solution for the frustrating experience that comes from a to-go paper cup and lid. The creative

How then can we as stores, retailers and manufacturers add value at a practical and operational level? The FoamAroma range is sure to be a hit with consumers who are looking for an easy, effective and fun way to freshen up their loos for themselves and their guests.” In the words of some guy called Einstein, “the definition of insanity is doing the same thing and expecting different results”. Break the cycle and concentrate on how to increase cost per wash instead. How? Answer: Reduce volume on deal and increase base sales through innovation, education and not putting everything on sale, all of the time. All coffee lovers know this. Smelling the aroma isn’t possible when you have coffee on the go. And for the most part, your customers have embraced that reality so that they would not miss their morning coffee as they go about their day. But, should you continue to use lids designed by disposable coffee cup lid manufacturers 30 years ago?

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Competition winners can enjoy a sunrise hike in the Dublin Mountains with Roz Purcell on Sunday. 5 November In addition to the excellent foaming and cleaning power, fragrance is a key driver for this product, and in fact the entire Bloo range. For the consumer, the fragrance delivers immediate satisfaction and we are currently trialling scented barkers in store to push the fine fragrance offered by FoamAroma.”